kpatric

advertising integrated marketing communications promotion marketing promotional strategy imc services b2b personal selling creativity public relations corporate advertising consumer behavior message factors source factors channel factors buying roles business-to-business buying center organizational cultures b2b buying process buying situations telemarketing direct-marketing strategies home shopping e-mail direct selling direct-marketing objectives broadcast media and direct marketing catalogs direct mail direct marketing direct-response media outdoor advertising out-of-home advertising guerrilla marketing transit advertising traditional support media promotional products marketing in-store media aerial advertising mobile billboards support media product placement yellow pages movie theaters sales management sales promotions omnichannel marketing multichannel marketing retailing supply chain logistics place pricing marketing principles four ps productivity intangible service quality dimensions service gaps model service recovery zone of tolerance product convenience goods specialty products'unsought products branding packaging decisions shopping digital media the internet social media advertising & promotion budgeting setting objectives secondary and primary data marketing research process marketing research ethics of using customer data segmentation targeting positioning global marketing bric countries market entry b2b marketing ethics ethics tests overview of marketing marketing strategies marketing plan advertising effectiveness marketing measurement sales promotion promotional activities media strategy media planning media print media newspapers magazines publicity communication