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THE END OF BUSINESS AS USUAL
INNOVATION, DIGITAL TRANSFORMATION & NEW BUSINESS MODELS
AGENDA
WHAT IS OUR TODAYS TOPIC?
DIGITAL TRANSFORMATION
BLOCKCHAIN, INTERNET OF THINGS, ARTIFICIAL INTELLIGENCE
THE NEW NORMAL
I’M NOT TALKING ABOUT THIS STUFF
THE NEW NORMAL
I’M NOT TALKING ABOUT THIS STUFF
BLOCKCHAIN
OPEN, DISTRIBUTED, SMART CONTRACT, TRANSPARENT
INTERNET OF VALUE
DIGITAL ASSETS TRADED & STORED, P2P, CRYPTOGRAPHY
TRUST PROTOCOL
OPEN, DISTRIBUTED, SMART CONTRACT, TRANSPARENT
SMART CONTRACTS
SMART MUSIC, SMART MONEY, SMART ASSETS
SMART MUSIC
LICENSING, NO INTERMEDIARIERS, PIRACY
INTERNET OF THINGS
“MY COFFEE MACHINE HAS UNFOLLOWED ME”
ARTIFICIAL INTELLIGENCE
“WILL MY JOB BE ROBOTIZED?”
AI BLACKBOX
HIRING EMPLOYEES, GOOGLE, FACEBOOK NEWS
MIXED REALITY
AUGMENTED & VIRTUAL REALITY
AUGMENTED MAKE UP
EXPERIMENT, CHEAP, FAST, FUN
3D MAKE UP
SCAN, PRINT, APPLY
MINECRAFT GENERATION
THINKING IN 3D, PROGRAMMING, BUILDING, PLAYING
VIRTUAL TWINS
WE ARE CREATING A COMPLETELY COPIED DIGITAL WORLD
NEXT
CULTURE OF INNOVATION
CULTURE OF INNOVATION
IDEATION CAMPAIGNS, LEAN STARTUP, VLOGS, WORKSHOPS & MORE
23
3 HORIZONS OF INNOVATION
YOU CAN DECIDE WHICH HORIZON YOU WANT
3 HORIZONS OF INNOVATION
YOU CAN DECIDE WHICH HORIZON YOU WANT
1 2
2 3
BESTAANDE
KLANTEN
NIEUWE
KLANTEN
BESTAAND
PRODUCT
NIEUW
PRODUCT
ANOLOGY THINKING
THE EASY WAY
FIRST PRINCIPLE THINKING
ELON MUSK
NOTHING IS TOO ‘OUT THERE’
IDEASTROMING: OUT OF YOUR COMFORT ZONE, KEEP AN OPEN MIND
TEST YOUR IDEA
DOES IT SOLVE A PROBLEM? REALLY?
JUST DO IT
GET OUT OF THE BUILDING, BUILD A MVP
FACE YOUR FEAR OF CHANGE
CELEBRATE CHANGE, PIVOT, LOOK AHEAD EACH DAY
KILL YOUR DARLINGS
ONLY INVEST TIME, MONEY & ENERGY IN IDEAS WITH GREATEST LIKELIHOOD OF SUCCES
STAY ON TOP OF THE TRENDS
SEEING WHAT EVERYONE ELSE HAS SEEN & DOING WITH IT THAT NO ELSE HAS DONE
LOVE YOUR ENEMIES
LISTEN TO YOUR MOST CRITICAL FOLLOWERS. THEY POINT OUT YOUR WEAK POINTS
DARE TO MAKE MISTAKES
DON’T WORRY FOR FAILURE: YOU ONLY HAVE TO BE RIGHT ONCE
DON’T ASK FOR PERMISSION
TRY IT & SAY SORRY
THERE ARE NO SHORTCUTS
…
NEVER GIVE UP
KEEP INNOVATING
NEXT
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
WORKING ON YOUR OWN CASES
40
41
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
42
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHICH CUSTOMERS DO YOU WANT TO SERVE?
WHICH JOBS DO THEY REALLY WANT TO GET DONE?
43
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHAT ARE YOU OFFERING THEM? WHAT IS THAT GETTING
DONE FOR THEM? DO THEY CARE?
44
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
HOW DOES EACH CUSTOMER SEGMENT WANT TO BE
REACHED? THROUGH WHICH INTERACTION POINTS?
45
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
Channels
WHAT RELATIONSHIPS ARE YOU ESTABLISHING WITH
EACH SEGMENT?
PERSONAL? AUTOMATED? RETENTIVE?
46
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHAT ARE CUSTOMERS REALLY WILLING TO PAY FOR?
HOW? ARE YOU GENERATING TRANSACTIONAL OR
RECURRING REVENUES?
Channels
47
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH RESOURCES UNDERPIN YOUR BUSINESS MODEL?
WHICH ASSETS ARE ESSENTIAL?
Channels
48
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH ACTIVITIES DO YOU NEED TO PERFORM WELL IN
YOUR BUSINESS MODEL? WHAT IS CRUCIAL?
Channels
49
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHICH PARTNERS AND SUPPLIERS LEVERAGE YOUR
MODEL? WHO DO YOU NEED TO RELY ON?
50
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHAT IS THE RESULTING COST STRUCTURE?
WHICH KEY ELEMENTS DRIVE YOUR COSTS?
THE END OF BUSINESS AS USUAL
LET’S ENJOY IT!

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Digital Transformation Agenda Exploring Blockchain, IoT and AI

Notas do Editor

  1. http://dontapscott.com/books/blockchain-revolution/ https://www.ted.com/talks/don_tapscott_how_the_blockchain_is_changing_money_and_business
  2. https://venturebeat.com/2017/01/07/blockchain-could-completely-transform-the-music-industry/ https://ujomusic.com/
  3. Zeynep Tufekci: Machine intelligence makes human morals more important https://www.ted.com/talks/zeynep_tufekci_machine_intelligence_makes_human_morals_more_important
  4. https://laurasabra.wordpress.com/2016/02/21/augmented-reality-in-the-makeup-industry/ http://www.loreal.com/LuceneSearchResult?SearchKey=augmented%20reality
  5. https://getadorn.com/
  6. Enterprise is about seeing what everyone else has seen and doing something with it that no one else has done