...

2. Any paid form of non personal presentation and
promotion of ideas, goods, or services by an
identified sponsors.

3. A specific communication task to be
accomplished with a specific target audience
during a specific period of time.

6. BREAKING THROUGH THE
CLUTTER
MESSAGE STRATEGY –
CREATIVE CONCEPT
MESSAGE EXECUTION:
SLICE OF LIFE
LIFESTYLE
FANTASY
MOOD & IMAGE
MUSICAL
PERSONALITY SYMBOL
TECHNICAL EXPERTISE
SCIENTIFIC EVIDENCE
TESTIMONIAL EVIDENCE
FORMAT ELEMENTS
DEVELOPING
STRATEGY
SETTING
BUDGET
ADVERTISING
OBJECTIVE
EVALUATION OF
ADVERTISING
EFFECTIVENESS
MEDIA TYPES:
TV COMMERCIALS
BILLBOARDS
RADIO
NEWSPAPERS & MAGAZINES
INTERNET
EMAILS
MOBILE PHONE
MEDIA VEHICLES
MEDIA TIMINGS
CREATING THE
MESSAGE
SELECTING THE
MEDIA

7. POSTPURCHASE
DECISION
PURCHASE
DECISION
EVALUATION OF
ALTERNATIVES
INFORMATION
SEARCH
NEED
RECOGNITION
MARKETEER
CREATE NEEDS
INFLUENCED BY
CONSUMER
CHARACTERISTICS &
BEHAVIOR

8. • Awareness of Aids
• Hazards of Smoking
• Family Planning

9. Manipulation & Deception
Unfair & Injustice
• Smoking
• Discrimination & Obsession
• Violence
• Promotion of Unhealthy Food
• Online Advertisements

10. • Relating to commerce. In the investment field,
the term "commercial" is generally used to
refer to a trading entity engaged in business
activities that are hedged by positions in the
futures or options markets. A commercial
plays an active role in the futures and forward
markets, ranging from the initial production to
the final sales.

12. • Different Age Groups
• Culture
• Breaking the Barriers
• Constructive Influence of Technology
• Easy Information Seeking

15. Principles of Marketing
By Philip Kotler
Ethics and the Conduct of Business
by John Boatright