16. Ninety per cent of the top 100 US
consumer package goods brands –
the guys who rely on brand
advertising – lost market share,
while 68% declined in sales.
18. ON ONE EXTREME, CERTAIN
TYPES OF ADS, COMPLETELY
SACRIFICE USER EXPERIENCE
IN FAVOR OF AD REVENUE AND
PROVIDE THE USER ZERO
ADDITIONAL VALUE IN
EXCHANGE FOR THEIR TIME.
USER EXPEREIENCE