Komfo & Pentia Webinar: Part 2 with Tobias
Dark Patterns. Do you know how to handle the problem?
What is Dark Patterns? Why do people use it? What about the ethics? All companies should know about dark patterns and have an opinion whether or not to use it. Dark Patterns can potentially ruin you brand.
Art Director Tobias Andreasen. Tobias has worked with digital design for the past 10 years on many large projects.
A resemblence from real life.
Maybe this kind of note seems familiar from school
TAKE 30 minutes to study this note
Make it difficult and hard – on purpose – for the users to get to their goal.
This animation could be a way to show a typical UNSUBSCRIBE flow for a newsletter.
I will be showing some danish examples.
A danish newspaper
Lucky I don’t live in United Kingdom; otherwise I would have missed the third option.
People follow people.
People follow people.
Companies are just providing the platform, and the users are making it work other users – and at the end of the day for the companies.
Design patterns
Human brain wants order
And as well for Google+
Telling me why I should do this. They have a subline telling me that it would be easier for my friends to spot me thoughout Google+.
It makes sense!