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PROJECT REPORT
                           ON
              ELECTRONIC GADGETS
                           AND
                   WHITE GOODS




SUBMITTED TO:                      SUBMITTED BY:

MR. PUSHPINDERJIT SHARMA           Vartika goel

ASST. PROF.                        Abhishek sindhwal

                                   Gaurav gupta

                                   Sheeba shafi




                 ACKNOWLEDGEMENT
An individual alone cannot do project of this scale. We take this opportunity to
express my acknowledgement and deep sense of gratitude to the individuals for
rendering valuable assistance and gratitude to us. Their inputs have played a vital
role in success of this project.

We express our sincere thanks to our project guide Mr. Pushpinderjit
Sharma, Lecturer for his generous support, constant direction and mentoring at
all stages of project.

We would also like to thank our group members who contribute in making the
project.

We take this opportunity to thank all dealers, customers who spared their precious
time to provide us with valuable inputs for project without which it would have not
been possible.

We firmly believe that there is always a scope of improvement. We welcome any
suggestions for further enriching the quality of this report.


Thanx


Vartika goel
Abhishek sindhwal
Gaurav gupta
Sheeba safi




                       EXECUTIVE SUMMARY
This study is done to know about the organized ELECTRONICS industry in India. In this research our main
focus is to know about consumer preference and their satisfaction level towards the TELECOM SECTOR

Telecom sector is fastest growing in India in today’s scenario. It also gives employment to India and also
contributes a lot to GDP of India.

This research is carried out with the help of questionnaire which provides a lot of information. The main
focus is on product mix and promotion mix that is used by the retailers.

While Indian consumers are becoming more discerning, India is increasingly becoming the destination
for almost all world renowned brands. The future for retailing in India lies in favorable foreign direct
investment regulations and strong infrastructural support.




                                            CONTENTS

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Project report

  • 1. PROJECT REPORT ON ELECTRONIC GADGETS AND WHITE GOODS SUBMITTED TO: SUBMITTED BY: MR. PUSHPINDERJIT SHARMA Vartika goel ASST. PROF. Abhishek sindhwal Gaurav gupta Sheeba shafi ACKNOWLEDGEMENT
  • 2. An individual alone cannot do project of this scale. We take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to us. Their inputs have played a vital role in success of this project. We express our sincere thanks to our project guide Mr. Pushpinderjit Sharma, Lecturer for his generous support, constant direction and mentoring at all stages of project. We would also like to thank our group members who contribute in making the project. We take this opportunity to thank all dealers, customers who spared their precious time to provide us with valuable inputs for project without which it would have not been possible. We firmly believe that there is always a scope of improvement. We welcome any suggestions for further enriching the quality of this report. Thanx Vartika goel Abhishek sindhwal Gaurav gupta Sheeba safi EXECUTIVE SUMMARY
  • 3. This study is done to know about the organized ELECTRONICS industry in India. In this research our main focus is to know about consumer preference and their satisfaction level towards the TELECOM SECTOR Telecom sector is fastest growing in India in today’s scenario. It also gives employment to India and also contributes a lot to GDP of India. This research is carried out with the help of questionnaire which provides a lot of information. The main focus is on product mix and promotion mix that is used by the retailers. While Indian consumers are becoming more discerning, India is increasingly becoming the destination for almost all world renowned brands. The future for retailing in India lies in favorable foreign direct investment regulations and strong infrastructural support. CONTENTS