6. Web 2.0 is about collaboration and interactions… … and less time. “ Key differences between Web 1.0 and Web 2.0” (Cormode and Krishnamurthy, First Monday, 2008) Size Channel Intrusivity
11. Framework 4 - Content 3 - Gadgets 5 - Services 2 - Technology 1 - Marketing T e l c o SW as a Service OVI Web21C SmartZone FIOS 3G Blyk Sugar Mama Flat rates Better chipsets / Better browsers OS integration / iSkoot MM messages / Music-Video P2P as a driver / Gaming Wallets-LBS Digital ID Bubbletop Grand Central 6 - Users U s e r s Continuos partial attention / New experts / Silent Iceberg / Cluster effects
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13. Web 2.0 in the Telco datamining Cluster Interaction David Armano, Alex Wong ( 2007)
14. New segments Source: “Content Creators and PIM Freaks Key to Mobile Enterprise Success” (2006)
23. All the pieces together Identification Personalization Location / Context Agreement Context BubbleTop from Orange Open Id standards in France Telecom: john.smith.Telco_X Google Grand Central Service
Good afternoon, I´m very pleased to be here sharing this time with you. About Snark, it is a consulting firm based on Argentina, with three main activities: I training about trends. Main customers are nextel, Telefonica, Movistar, etc. Development of some 2.0 iniciatives in LatAM (content management systems, for example) Revenue assurance and Change Managemtne projects for Telefonica International.