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Netsurvey seminar, employer branding

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Netsurvey seminar, employer branding

  1. 1. Tele2 NL on ESS.The Power of Indexes and How ESS Helped us Overcome High Employee Turnover<br />
  2. 2. 2<br />Quick One: <br />Can you have high employee satisfaction and a high employee turnover at the same time?<br />Can you have high employee satisfaction and very few ambassadors in your company?<br />Can you have a low score on leadership and low employee turnover?<br />Do we agree that high employee turnover and very few ambassadors in your company hurt the business?<br />
  3. 3. 3<br />What is remarkable about these numbers?<br />5.3<br />&gt;32%<br />-18<br />
  4. 4. 4<br />So: “Yes We Can”<br />5.3 = Employee Satisfaction 2007 on a scale of 7<br />&gt;32% = Employee turnover 2007<br />&gt;40%&lt;1year tenure<br />-18 = Nett Promotor Score 2007<br />
  5. 5. 5<br />The Compelling Business Reason<br />Turnover is averagely estimated at <br /> SEK 304.685,- a head<br />
  6. 6. 6<br />The Compelling Business Event<br />Turnover is averagely estimated at <br /> SEK 304.685,- a head<br />So when 1/3 of 800 employees leave a year costs are approaching 80Mio SEK !<br />An attainable 30% improvement yields 24Mio SEK cost savings.<br />
  7. 7. 7<br />The Compelling Business Reason<br />Turnover is averagely estimated at <br /> SEK 304.685,- a head<br />So when 1/3 of 800 employees leave a year costs are approaching 80Mio SEK !<br />
  8. 8. 8<br />Reasons for High Turnover<br />Obvious aftermath of acquiring Versatel<br />Analysis showed Three reasons why people leave the company<br />Number 1: LACK OF ATTENTION BY MY MANAGER<br />Number 2 & 3 respectively: Perspective & Salary<br />Number 2 & 3 are issues that many companies deal with<br />Salary is easy to copy so not a differentiator one can compete on and not one we will and want to compete on (plus hardly a reason why people leave in their first two years of service)<br />In terms of importance the survey group weighted the number 1 reason with 60% and 2&3 respectively with 20% and 20%.<br />
  9. 9. 9<br />Low Performance on LSI & NPS<br />In addition to high employee turnover and its indicators<br />Low Performance on LSI: <br />Overall 56 (/100)<br />50% of managers (70) &lt;green treshold score of 63<br />NPS of -12<br />Overall a lot of ‘yellow’<br />
  10. 10. 10<br />LSI is ‘King’<br />We decided to embark on a mission<br />(1) Increasing overall LSI<br />(2) Increasing individual LSI<br />(3) Positive NPS<br />
  11. 11. 11<br />The Measures Taken<br />All managers to go through Situational Leadership Training<br />All managers to organize ESS workshops<br />All managers to have an individual LSI target (part of bonus)<br />An intensive Corporate Communications campaign on ‘Ambassadors’<br />In interim Barometer survey yielding interim LSI / NPS scores<br />CEO organizing ‘All Mgrs’ meeting with LSI themes<br />Tele2 Learning Center launching ‘LSI development paths’<br />
  12. 12. 12<br />LSI development paths<br />Development path 1 <br />Communicate goals & Performance<br />Development path 2 <br />Coaching & Feedback<br />Development path 1 <br />Communicate goals & Performance<br />Development path 3 <br />Handling Conflicts<br />Development path 4 <br />Building Trust<br />Development path 5 <br />Team Communication<br />Development path 2 <br />Coaching & Feedback<br /><ul><li>Has your immediate manager clearly communicated the goals for your work group?
  13. 13. Do you regularly get to know how you are doing in your work?
  14. 14. Do you think your performance review talks are productive?
  15. 15. Do you think your immediate manager can handle conflicts?
  16. 16. Does your immediate manager show you respect?
  17. 17. Do you get sufficient information from your immediate manager?
  18. 18. Do you think your work group is managed in a satisfactory way? </li></li></ul><li>13<br />
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  25. 25. 20<br />Space for text<br />More text<br />More text<br />
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  28. 28. 23<br />What is remarkable about these numbers?<br />5.4<br />&lt;15%<br />+12<br />
  29. 29. 24<br />Question<br />What do you think ‘leavers’ indicate now as the number one reason for their exit?<br />
  30. 30. 25<br />Question<br />What do you think ‘leavers’ indicate now as the number one reason for their exit?<br />“Perspective”<br />
  31. 31. 26<br />Necessary Conditions for Succes<br />Compelling Business Reason<br />CEO that firmly believes in ESS but more importantly in the indexes (in that he doesn’t let his direct reports get away with ‘circumstantial’ indicators’)<br />Structural embedding leaving very little room for escape<br />
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