2013 App Market Trends give current market data on app usage worldwide. It exposes how people are using apps and what apps dominate the market.

1. Presents

2. Games Dominate Top Apps
● Games account for 145/300
of top paid apps on Apple
App Store and 116/300 on
Google Play.
● Games account for 94/300 of
top free apps on Apple App
Store and 110/300 on Google
Play.

3. In-app Purchases
● In-app purchases now
generate the majority of the
revenue in the app stores,
rapidly replacing pay-to-
download as the main
revenue model.

4. In-app Purchases
● In-app purchases made up 76 percent
of revenue in the United States Apple
App Store for iPhone in January 2013,
up from 53 percent in January 2012
(paid-for apps fell from 47 to 24
percent).
● In some Asian countries, such as Hong
Kong, Japan, China and South Korea,
over 90 percent of app store revenue is
from in-app purchases.
● In other countries, it is much less; in
Germany, for example, it is only 61
percent.

5. Mobile Apps Usage
● 1.2 billion people worldwide
were using mobile apps at the
end of 2012.
● This is forecast to grow at a
29.8 percent each year, to
reach 4.4 billion users by the
end of 2017.
● Much of this growth will come
from Asia, which will account for
almost half of app users in
2017.

6. Mobile Apps Usage
● 1.2 billion apps users is a large
number, considering that analysts
estimate that there aren’t much more
than a billion smartphones worldwide.
● Further, apps development in recent
years has largely focused on smart
phones (mostly just one or two types of
smart phones), but it is still only a
minority of phone users.
● There are 6.8 billion mobile
subscriptions worldwide,according to
the ITU - that means approximately 17
percent of mobile subscribers use
apps.

7. How Many Downloads Per Year?
● Analyst estimates for
downloads of apps in 2013
range from 56 to 82 billion. In
2017, there could be 200 billion
downloads.

8. How Many Downloads Per Year?
● 56 billion smart phone apps will
be downloaded in 2013.
● By operating system: 58
percent will be Google Android;
● 33 percent Apple iOS;
● 4 percent Microsoft Windows
Phone;
● 3 percent BlackBerry.

9. How Many Downloads Per Year?
● 14 billion tablet apps will be
downloaded in 2013; 75
percent will be iOS apps;
● 21 percent Android; 2
percent Windows. Android
includes Amazon Kindle Fire,
which will account for 4
percent of downloads

10. How Many Downloads Per Year?
● There will be 81.4 billion
downloads of apps the by
end of 2013
● 90 percent of these will be
free apps; by 2016 there will
be 309.6 billion app
downloads but
● 93 percent will be free
● Only 7 percent of apps will
be paid for.

11. Connect With Us
For more app market trends
please visit ultiskyapps.com
Follow us @ultiskyapps
● Like us at
Ultiskyapps on Facebook.