SlideShare a Scribd company logo
1 of 28
Download to read offline
BRAND STANDARDS
contents
This brand standards document explores the
message, visuals, and expression of your
brand.
Brand Message
Design & Visuals
Words & Content
Live Your Brand
Brand Guidelines
1
2
3
4
VISUAL CONCEPT
This concept was created to express
the “mood” of the brand and to
inspire the visual decisions. The
inspiration was “Hard Rock Cafe”
meets “Apple.” We were striving for a
balance between rock and roll, light
heartedness, and class. And while we
were giving the course a visual
upgrade, we wanted to maintain
consistency with your existing brand.
brand
message
position
CORE IDEA
Rock Your Talk is an online course that helps people craft their
signature Talk that turns into clients.
OUR GOAL
Our work together included developing an updated brand style
for your course, along with designing specific assets that will
be used during the launch. We wanted to communicate your
rock star personality with hints of humor and “relate-able-ness.”
HOW YOU ARE DIFFERENT
Instead of teaching ways that people can be better
entrepreneurs, speakers, etc, you let them know that they are
already perfect the way that they are. They just need to share
their true personality and knowledge with the world.
THE END RESULT
After working with you, your clients and students Rock Their
Talk! :) They develop a brand, system, talk, and product that
grows their income and impact.
BRAND GUIDELINES
BRAND MESSAGE
1
personality
MAVERICK & GIRL NEXT
DOOR PERSONALITY
ARCHETYPE
Your goal is to help people rebel against the
“expectations” and how they *think* they need to
show up. You empower them to proudly be
themselves. You instill a sense of “real-ness” into
everything that you do, which makes you relatable
and accessible.
When they encounter your brand, your audience
FEELS: empowered, understood, appreciated,
confident, and excited.
You are:
• Direct (no B.S.)
• Real
• Engaging
• Fun (you don’t take yourself too seriously)
BRAND GUIDELINES
BRAND MESSAGE
+
1
point of
view
YOU ARE PERFECT NOW
You aren’t too fat or too skinny or to old or too young. You are exactly
who people need you to be. Stare your personality and knowledge
now. I’m not here to improve you. I’m here to help you be exactly who
you are.
YOU’VE GOT TO WORK IT
Magic bullets would be great, but unfortunately they are a fool’s wish.
For anything to work, you’ve got to work it. Put the system into action
and you’ll get the results you’re looking for.
I WAS WHERE YOU ARE
I’m not a guru. I’m exactly as special as you are. Your dream of
making an impact and an income is completely possible. I know
because I started where you are now.
BRAND GUIDELINES
BRAND MESSAGE
1
you are the
secret weapon
in your
business
- MANIFESTO -
unfair
advantage
YOUR ‘UNFAIR ADVANTAGES’ ARE:
• You have a gift for showing people how special they are and
helping them see and own it for themselves
• You have the results to back up everything that you teach
(from your own experience and from your clients)
• You are genuine through your brand and being. Your
authenticity shows through your consistency from your hair
color, to the way you speak, to your design. You are 100%
and unapologetically you!
BRAND GUIDELINES
BRAND MESSAGE
1
design +
visuals
logo
VISUAL IDENTITY
The logo was designed
to fit your new name and
brand message. The
Black Diamond font and
gradient are signature
pieces of the brand
identity, and are reflected
in the logo.
Brand Guidelines
2
primary
colors
VISUAL IDENTITY
The primary colors, purple and
gold, have been a part of your
brand identity for a long time.
We updated them slightly
(moving from yellow to gold) for
this project and added several
complementary colors that are
shown on the next page. The
colors feel very rock and roll.
#78009d
20% 40% 60% 80%
GOLD #2C2C2C
20% 60% 20% 60%
Brand Guidelines
2
The gold effect can
also be achieved
with a gradient:
#F4DF6C to
#C09321
secondary
colors
VISUAL IDENTITY
The secondary colors give the
brand more depth and interest.
We use them as accents
throughout all of the designs.
#3C005A #C22098
#FFFFFF
Brand Guidelines
2
#000000
patterns
VISUAL IDENTITY
The patterns and gradients used
in the brand designs add a lot of
texture to the designs. The
gradients feel very modern, and
the paint splatters and grunge
texture add the rock n’ roll edge
that your brand is known for.
Brand Guidelines
2
typography
HEADLINES: VISBY HEAVY
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890
!@#$%^&*()
VISUAL IDENTITY
Body:Helvetica Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
The fonts used in your designs
mix some very interesting styles
together. The accent that shows
throughout the brand and logo,
Black Dimond, is very rock. It
adds an element of accessibility
and real-ness because it’s a bit
messy and grungy. Visby is nice
and bold, and has some unusual
letter forms. In the form of a font,
its the mix of modern and humor
that is found elsewhere in your
brand.
Brand Guidelines
Accent: Black Diamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
2
fonts in
action
HEADLINE LEVEL 1
This is a description paragraph. It explains the purpose of the
page and describes the title to the left.
1. Example
2. Example
3. Example
4. Example
Rock on! This is an interesting quote!
HEADLINE LEVEL 2
This is a description paragraph. It explains the purpose of the
page and describes the title to the left. This is a description
paragraph. It explains the purpose of the page and describes
the title to the left.
• Example
• Example
• Example
VISUAL IDENTITY
Brand Guidelines
2
image style
image
do’s
VISUAL IDENTITY
Brand Guidelines
Images of you that are full of personality or in your
element - on stage, speaking
Images with the purple-pink gradient
Stock images that have an element of irony
or humor in them
Images of microphones, technology, and other
objects speakers use on the regular
When choosing images
for your brand, pick ones
like these.
2
image
don’ts
Brand Guidelines
Lifestyle porn that makes you seem
inaccessible or too “royal”
Super corporate pictures of people that
have no personality
Mockups or graphics that are overtly
feminine
Cheesy or low quality stock photos
When choosing images,
avoid ones like these.
VISUAL IDENTITY
2
other graphics
Brand Guidelines
Other graphics that show
up throughout your brand
follow the rock n’ roll +
grunge feel, with hints of
quality.
VISUAL IDENTITY
2
words +
content
tone of
voice
BRAND GUIDELINES
Content and communication from your brand should be
extremely conversational, empowering, and direct. You say
what you mean and you don’t jazz it up with lots of jargon or
$10 words.
YOU’LL SOUND
• Friendly
• High-energy
• Straight talkin’
• Easy to understand
• Personable (use your own slang, phrases, etc.)
NOT
• Formal
• Generic
• Sophisticated
• Jargon-filled
• Preachy
BRAND COMMUNICATION
3
brand
name
BRAND GUIDELINES
ROCK YOUR TALK
The original name of the course was “Command Any
Room.” Early in our work together, we settled on
using “Rock Your Talk” as the new name. The phrase
is already strongly associated with your brand. The
course is your signature method, so the name
change brought that in alignment. Also, on a word
level, “Rock” is much more on brand than
“Command.”
BRAND COMMUNICATION
3
word bank
• The real deal
• Rockin’
• Sneak peek
• Cherry on top
• Damnit Janet!
• Rock your….
• Combine your personality and expertise
• For realz
• Shimmy on…
• Get a little crazy
• Go-to girl
BRAND GUIDELINES
BRAND COMMUNICATION
3
live your
brand
action
steps
STAY ACCESSIBLE THROUGHOUT
THE LAUNCH
Your “girl-next-door” is an important piece of your brand
personality. Stay accessible to people throughout the launch
so they can see your personal involvement.
KEEP ENCOURAGING PEOPLE TO
BE THEMSELVES
I don’t think you could ever tell people enough that THEY ARE
ENOUGH. It’s an important (and sexy) message. Keep on
keeping on.
CAPTURE CLIENT RESULTS
Keep building the social proof for your course and for your free
content. Let other people sing your praises. Share their kind
words.
BRAND GUIDELINES
BRAND COMMUNICATION
4
brandemies
IDEA ENEMIES
• Impact or income without the other. They work
together to build a business that serves you while
you serve others.
• Needing to “be more” or “be better” to see success
NOT TO DO LIST
• Engage in the “lifestyle porn” or “business porn” that
is so prevalent in the industry. Keep sharing the real-
talk and behind the scenes moments in your brand.
WE ARE NOT
• A “guru” or “genius”
• Another complicated online marketing system
BRAND GUIDELINES
BRAND COMMUNICATION
4
Q U E S T I O N S ?
kaye@kayeputnam.com

More Related Content

Viewers also liked

Convergencia Digital / Transmedia / Gamification
Convergencia Digital / Transmedia / GamificationConvergencia Digital / Transmedia / Gamification
Convergencia Digital / Transmedia / GamificationJuan Paulo Madriaza
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)Peter Morville
 
Un mundo con múltiples pantallas
Un mundo con múltiples pantallasUn mundo con múltiples pantallas
Un mundo con múltiples pantallasJuan Paulo Madriaza
 
Gamification Magister en comunicación UDD
Gamification Magister en comunicación UDDGamification Magister en comunicación UDD
Gamification Magister en comunicación UDDJuan Paulo Madriaza
 
Advertising stunts and ideas Q1|2008
Advertising stunts and ideas Q1|2008Advertising stunts and ideas Q1|2008
Advertising stunts and ideas Q1|2008Ayman Sarhan
 
Diseño de interacción, Prototipado y Testing
Diseño de interacción, Prototipado y TestingDiseño de interacción, Prototipado y Testing
Diseño de interacción, Prototipado y TestingJuan Paulo Madriaza
 
Gamification | Transmedia | Geolocalización
Gamification | Transmedia | GeolocalizaciónGamification | Transmedia | Geolocalización
Gamification | Transmedia | GeolocalizaciónJuan Paulo Madriaza
 
Clase Diseño para la interacción
Clase Diseño para la interacciónClase Diseño para la interacción
Clase Diseño para la interacciónGustavo Soto Miño
 
Personal Brand Logo Concepts
Personal Brand Logo ConceptsPersonal Brand Logo Concepts
Personal Brand Logo ConceptsKaye Putnam
 
Transformational Coach Brand Book
Transformational Coach Brand BookTransformational Coach Brand Book
Transformational Coach Brand BookKaye Putnam
 
BNB Student: Deborah
BNB Student: DeborahBNB Student: Deborah
BNB Student: DeborahKaye Putnam
 
BNB Student: Rob
BNB Student: RobBNB Student: Rob
BNB Student: RobKaye Putnam
 
Luxury Lounge Apparel Brand Book
Luxury Lounge Apparel Brand BookLuxury Lounge Apparel Brand Book
Luxury Lounge Apparel Brand BookKaye Putnam
 

Viewers also liked (16)

Findability
FindabilityFindability
Findability
 
Convergencia Digital / Transmedia / Gamification
Convergencia Digital / Transmedia / GamificationConvergencia Digital / Transmedia / Gamification
Convergencia Digital / Transmedia / Gamification
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)
 
Un mundo con múltiples pantallas
Un mundo con múltiples pantallasUn mundo con múltiples pantallas
Un mundo con múltiples pantallas
 
Gamification Magister en comunicación UDD
Gamification Magister en comunicación UDDGamification Magister en comunicación UDD
Gamification Magister en comunicación UDD
 
Ux interfaces persuasivas
Ux interfaces persuasivasUx interfaces persuasivas
Ux interfaces persuasivas
 
Advertising stunts and ideas Q1|2008
Advertising stunts and ideas Q1|2008Advertising stunts and ideas Q1|2008
Advertising stunts and ideas Q1|2008
 
Diseño de interacción, Prototipado y Testing
Diseño de interacción, Prototipado y TestingDiseño de interacción, Prototipado y Testing
Diseño de interacción, Prototipado y Testing
 
Gamification | Transmedia | Geolocalización
Gamification | Transmedia | GeolocalizaciónGamification | Transmedia | Geolocalización
Gamification | Transmedia | Geolocalización
 
Clase Diseño para la interacción
Clase Diseño para la interacciónClase Diseño para la interacción
Clase Diseño para la interacción
 
Thinking Visually
Thinking VisuallyThinking Visually
Thinking Visually
 
Personal Brand Logo Concepts
Personal Brand Logo ConceptsPersonal Brand Logo Concepts
Personal Brand Logo Concepts
 
Transformational Coach Brand Book
Transformational Coach Brand BookTransformational Coach Brand Book
Transformational Coach Brand Book
 
BNB Student: Deborah
BNB Student: DeborahBNB Student: Deborah
BNB Student: Deborah
 
BNB Student: Rob
BNB Student: RobBNB Student: Rob
BNB Student: Rob
 
Luxury Lounge Apparel Brand Book
Luxury Lounge Apparel Brand BookLuxury Lounge Apparel Brand Book
Luxury Lounge Apparel Brand Book
 

More from Kaye Putnam

Intimacy Expert Brand Book
Intimacy Expert Brand BookIntimacy Expert Brand Book
Intimacy Expert Brand BookKaye Putnam
 
Corporate Trainer Brand Book
Corporate Trainer Brand BookCorporate Trainer Brand Book
Corporate Trainer Brand BookKaye Putnam
 
Transformational Coach Brand Book
Transformational Coach Brand BookTransformational Coach Brand Book
Transformational Coach Brand BookKaye Putnam
 
Brand Design - Transformational Coach
Brand Design - Transformational CoachBrand Design - Transformational Coach
Brand Design - Transformational CoachKaye Putnam
 
BNB Student: Mara
BNB Student: MaraBNB Student: Mara
BNB Student: MaraKaye Putnam
 
BNB Student: Shari
BNB Student: ShariBNB Student: Shari
BNB Student: ShariKaye Putnam
 
Life & Entrepreneur Coach Brand Book
Life & Entrepreneur Coach Brand BookLife & Entrepreneur Coach Brand Book
Life & Entrepreneur Coach Brand BookKaye Putnam
 
Brand Evolution - Concept 1
Brand Evolution - Concept 1Brand Evolution - Concept 1
Brand Evolution - Concept 1Kaye Putnam
 
Brand Evolution - Concept 2
Brand Evolution - Concept 2Brand Evolution - Concept 2
Brand Evolution - Concept 2Kaye Putnam
 
Brand Evolution - Concept 3
Brand Evolution - Concept 3Brand Evolution - Concept 3
Brand Evolution - Concept 3Kaye Putnam
 
Podcast Host, Speaker Brand Book
Podcast Host, Speaker Brand BookPodcast Host, Speaker Brand Book
Podcast Host, Speaker Brand BookKaye Putnam
 
Personal Group Training Brand Book
Personal Group Training Brand BookPersonal Group Training Brand Book
Personal Group Training Brand BookKaye Putnam
 
JR Brand Concept
JR Brand ConceptJR Brand Concept
JR Brand ConceptKaye Putnam
 
Rise Up Champion Logo Concepts
Rise Up Champion Logo ConceptsRise Up Champion Logo Concepts
Rise Up Champion Logo ConceptsKaye Putnam
 
Business Magazine Brand Book
Business Magazine Brand BookBusiness Magazine Brand Book
Business Magazine Brand BookKaye Putnam
 
Web Designer Logo Concepts
Web Designer Logo ConceptsWeb Designer Logo Concepts
Web Designer Logo ConceptsKaye Putnam
 
Web Designer Brand Concept
Web Designer Brand ConceptWeb Designer Brand Concept
Web Designer Brand ConceptKaye Putnam
 
Personal Brand Concept
Personal Brand ConceptPersonal Brand Concept
Personal Brand ConceptKaye Putnam
 
Brand Strategist Brand Book
Brand Strategist Brand BookBrand Strategist Brand Book
Brand Strategist Brand BookKaye Putnam
 
Home Decor Blog Brand Book
Home Decor Blog Brand BookHome Decor Blog Brand Book
Home Decor Blog Brand BookKaye Putnam
 

More from Kaye Putnam (20)

Intimacy Expert Brand Book
Intimacy Expert Brand BookIntimacy Expert Brand Book
Intimacy Expert Brand Book
 
Corporate Trainer Brand Book
Corporate Trainer Brand BookCorporate Trainer Brand Book
Corporate Trainer Brand Book
 
Transformational Coach Brand Book
Transformational Coach Brand BookTransformational Coach Brand Book
Transformational Coach Brand Book
 
Brand Design - Transformational Coach
Brand Design - Transformational CoachBrand Design - Transformational Coach
Brand Design - Transformational Coach
 
BNB Student: Mara
BNB Student: MaraBNB Student: Mara
BNB Student: Mara
 
BNB Student: Shari
BNB Student: ShariBNB Student: Shari
BNB Student: Shari
 
Life & Entrepreneur Coach Brand Book
Life & Entrepreneur Coach Brand BookLife & Entrepreneur Coach Brand Book
Life & Entrepreneur Coach Brand Book
 
Brand Evolution - Concept 1
Brand Evolution - Concept 1Brand Evolution - Concept 1
Brand Evolution - Concept 1
 
Brand Evolution - Concept 2
Brand Evolution - Concept 2Brand Evolution - Concept 2
Brand Evolution - Concept 2
 
Brand Evolution - Concept 3
Brand Evolution - Concept 3Brand Evolution - Concept 3
Brand Evolution - Concept 3
 
Podcast Host, Speaker Brand Book
Podcast Host, Speaker Brand BookPodcast Host, Speaker Brand Book
Podcast Host, Speaker Brand Book
 
Personal Group Training Brand Book
Personal Group Training Brand BookPersonal Group Training Brand Book
Personal Group Training Brand Book
 
JR Brand Concept
JR Brand ConceptJR Brand Concept
JR Brand Concept
 
Rise Up Champion Logo Concepts
Rise Up Champion Logo ConceptsRise Up Champion Logo Concepts
Rise Up Champion Logo Concepts
 
Business Magazine Brand Book
Business Magazine Brand BookBusiness Magazine Brand Book
Business Magazine Brand Book
 
Web Designer Logo Concepts
Web Designer Logo ConceptsWeb Designer Logo Concepts
Web Designer Logo Concepts
 
Web Designer Brand Concept
Web Designer Brand ConceptWeb Designer Brand Concept
Web Designer Brand Concept
 
Personal Brand Concept
Personal Brand ConceptPersonal Brand Concept
Personal Brand Concept
 
Brand Strategist Brand Book
Brand Strategist Brand BookBrand Strategist Brand Book
Brand Strategist Brand Book
 
Home Decor Blog Brand Book
Home Decor Blog Brand BookHome Decor Blog Brand Book
Home Decor Blog Brand Book
 

Recently uploaded

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escortdlhescort
 

Recently uploaded (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 

Rock Your Talk Brand Book

  • 2. contents This brand standards document explores the message, visuals, and expression of your brand. Brand Message Design & Visuals Words & Content Live Your Brand Brand Guidelines 1 2 3 4
  • 3. VISUAL CONCEPT This concept was created to express the “mood” of the brand and to inspire the visual decisions. The inspiration was “Hard Rock Cafe” meets “Apple.” We were striving for a balance between rock and roll, light heartedness, and class. And while we were giving the course a visual upgrade, we wanted to maintain consistency with your existing brand.
  • 5. position CORE IDEA Rock Your Talk is an online course that helps people craft their signature Talk that turns into clients. OUR GOAL Our work together included developing an updated brand style for your course, along with designing specific assets that will be used during the launch. We wanted to communicate your rock star personality with hints of humor and “relate-able-ness.” HOW YOU ARE DIFFERENT Instead of teaching ways that people can be better entrepreneurs, speakers, etc, you let them know that they are already perfect the way that they are. They just need to share their true personality and knowledge with the world. THE END RESULT After working with you, your clients and students Rock Their Talk! :) They develop a brand, system, talk, and product that grows their income and impact. BRAND GUIDELINES BRAND MESSAGE 1
  • 6. personality MAVERICK & GIRL NEXT DOOR PERSONALITY ARCHETYPE Your goal is to help people rebel against the “expectations” and how they *think* they need to show up. You empower them to proudly be themselves. You instill a sense of “real-ness” into everything that you do, which makes you relatable and accessible. When they encounter your brand, your audience FEELS: empowered, understood, appreciated, confident, and excited. You are: • Direct (no B.S.) • Real • Engaging • Fun (you don’t take yourself too seriously) BRAND GUIDELINES BRAND MESSAGE + 1
  • 7. point of view YOU ARE PERFECT NOW You aren’t too fat or too skinny or to old or too young. You are exactly who people need you to be. Stare your personality and knowledge now. I’m not here to improve you. I’m here to help you be exactly who you are. YOU’VE GOT TO WORK IT Magic bullets would be great, but unfortunately they are a fool’s wish. For anything to work, you’ve got to work it. Put the system into action and you’ll get the results you’re looking for. I WAS WHERE YOU ARE I’m not a guru. I’m exactly as special as you are. Your dream of making an impact and an income is completely possible. I know because I started where you are now. BRAND GUIDELINES BRAND MESSAGE 1
  • 8. you are the secret weapon in your business - MANIFESTO -
  • 9. unfair advantage YOUR ‘UNFAIR ADVANTAGES’ ARE: • You have a gift for showing people how special they are and helping them see and own it for themselves • You have the results to back up everything that you teach (from your own experience and from your clients) • You are genuine through your brand and being. Your authenticity shows through your consistency from your hair color, to the way you speak, to your design. You are 100% and unapologetically you! BRAND GUIDELINES BRAND MESSAGE 1
  • 11. logo VISUAL IDENTITY The logo was designed to fit your new name and brand message. The Black Diamond font and gradient are signature pieces of the brand identity, and are reflected in the logo. Brand Guidelines 2
  • 12. primary colors VISUAL IDENTITY The primary colors, purple and gold, have been a part of your brand identity for a long time. We updated them slightly (moving from yellow to gold) for this project and added several complementary colors that are shown on the next page. The colors feel very rock and roll. #78009d 20% 40% 60% 80% GOLD #2C2C2C 20% 60% 20% 60% Brand Guidelines 2 The gold effect can also be achieved with a gradient: #F4DF6C to #C09321
  • 13. secondary colors VISUAL IDENTITY The secondary colors give the brand more depth and interest. We use them as accents throughout all of the designs. #3C005A #C22098 #FFFFFF Brand Guidelines 2 #000000
  • 14. patterns VISUAL IDENTITY The patterns and gradients used in the brand designs add a lot of texture to the designs. The gradients feel very modern, and the paint splatters and grunge texture add the rock n’ roll edge that your brand is known for. Brand Guidelines 2
  • 15. typography HEADLINES: VISBY HEAVY ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*() VISUAL IDENTITY Body:Helvetica Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() The fonts used in your designs mix some very interesting styles together. The accent that shows throughout the brand and logo, Black Dimond, is very rock. It adds an element of accessibility and real-ness because it’s a bit messy and grungy. Visby is nice and bold, and has some unusual letter forms. In the form of a font, its the mix of modern and humor that is found elsewhere in your brand. Brand Guidelines Accent: Black Diamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 2
  • 16. fonts in action HEADLINE LEVEL 1 This is a description paragraph. It explains the purpose of the page and describes the title to the left. 1. Example 2. Example 3. Example 4. Example Rock on! This is an interesting quote! HEADLINE LEVEL 2 This is a description paragraph. It explains the purpose of the page and describes the title to the left. This is a description paragraph. It explains the purpose of the page and describes the title to the left. • Example • Example • Example VISUAL IDENTITY Brand Guidelines 2
  • 18. image do’s VISUAL IDENTITY Brand Guidelines Images of you that are full of personality or in your element - on stage, speaking Images with the purple-pink gradient Stock images that have an element of irony or humor in them Images of microphones, technology, and other objects speakers use on the regular When choosing images for your brand, pick ones like these. 2
  • 19. image don’ts Brand Guidelines Lifestyle porn that makes you seem inaccessible or too “royal” Super corporate pictures of people that have no personality Mockups or graphics that are overtly feminine Cheesy or low quality stock photos When choosing images, avoid ones like these. VISUAL IDENTITY 2
  • 20. other graphics Brand Guidelines Other graphics that show up throughout your brand follow the rock n’ roll + grunge feel, with hints of quality. VISUAL IDENTITY 2
  • 22. tone of voice BRAND GUIDELINES Content and communication from your brand should be extremely conversational, empowering, and direct. You say what you mean and you don’t jazz it up with lots of jargon or $10 words. YOU’LL SOUND • Friendly • High-energy • Straight talkin’ • Easy to understand • Personable (use your own slang, phrases, etc.) NOT • Formal • Generic • Sophisticated • Jargon-filled • Preachy BRAND COMMUNICATION 3
  • 23. brand name BRAND GUIDELINES ROCK YOUR TALK The original name of the course was “Command Any Room.” Early in our work together, we settled on using “Rock Your Talk” as the new name. The phrase is already strongly associated with your brand. The course is your signature method, so the name change brought that in alignment. Also, on a word level, “Rock” is much more on brand than “Command.” BRAND COMMUNICATION 3
  • 24. word bank • The real deal • Rockin’ • Sneak peek • Cherry on top • Damnit Janet! • Rock your…. • Combine your personality and expertise • For realz • Shimmy on… • Get a little crazy • Go-to girl BRAND GUIDELINES BRAND COMMUNICATION 3
  • 26. action steps STAY ACCESSIBLE THROUGHOUT THE LAUNCH Your “girl-next-door” is an important piece of your brand personality. Stay accessible to people throughout the launch so they can see your personal involvement. KEEP ENCOURAGING PEOPLE TO BE THEMSELVES I don’t think you could ever tell people enough that THEY ARE ENOUGH. It’s an important (and sexy) message. Keep on keeping on. CAPTURE CLIENT RESULTS Keep building the social proof for your course and for your free content. Let other people sing your praises. Share their kind words. BRAND GUIDELINES BRAND COMMUNICATION 4
  • 27. brandemies IDEA ENEMIES • Impact or income without the other. They work together to build a business that serves you while you serve others. • Needing to “be more” or “be better” to see success NOT TO DO LIST • Engage in the “lifestyle porn” or “business porn” that is so prevalent in the industry. Keep sharing the real- talk and behind the scenes moments in your brand. WE ARE NOT • A “guru” or “genius” • Another complicated online marketing system BRAND GUIDELINES BRAND COMMUNICATION 4
  • 28. Q U E S T I O N S ? kaye@kayeputnam.com