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Deloitte Crowd In Social Media Strategy & Delivery V1 20090630
1. Deloitte CrowdIN – Social Media Strategy& Delivery Harnessing business opportunities presented by social media Deloitte Consulting – Webstrategy June 2009
2. Deloitte’s point of view: Companies typically adopt social media for three major benefits or themes 2 2009 CrowdIn – Social Media Strategy & Delivery Enhance customer andpartner relationships Increase (Shareholder) Value 1 Increase employee productivityand operational efficiencies 2 Foster creativity, innovation,and collaboration 3
31. Social bookmarkingGrowth model The Social Media strategy (growth model) encompasses a) Best Practices and b) Implementation Plans (people, process, technology), and is supported with our Wiki-tool 2009 CrowdIn – Social Media Strategy & Delivery
34. 7 Implementation Plan STRATEGY 3: Use Value Effort Prioritization to establish your Roadmap FunctionAssessment Value Effort Prioritize & plan Businesss case Businesss case Businesss case AudienceValue Business value Organiza-tionaleffort ( FTE / €) Technicaleffort (FTE / €) 2009 CrowdIn – Social Media Strategy & Delivery
35. Please contact usfor more information Consulting Laan van Kronenburg 2 1183 AS Amstelveen Patrick Boonstra Senior Consultant Webstrategy Tel + 31 20 454 7500 Mobile: +31 6 1234 4965 pboonstra@deloitte.nl Member of Deloitte Touche Tohmatsu Consulting Laan van Kronenburg 2 1183 AS Amstelveen Martin Kloos Consultant Webstrategy Tel + 31 20 454 7500 Mobile: +31 6 2025 2468 mkloos@deloitte.nl Member of Deloitte Touche Tohmatsu Consulting Laan van Kronenburg 2 1183 AS Amstelveen Lucien van Eck Director Webstrategy Tel + 31 20 454 7500 Mobile: +31 61 100 3986 lvaneck@deloitte.nl Member of Deloitte Touche Tohmatsu Consulting Laan van Kronenburg 2 1183 AS Amstelveen Laurens van Wonderen Senior Manager Webstrategy Tel + 31 20 454 7500 Mobile: +31 65 585 3454 lvanwonderen@deloitte.nl Member of Deloitte Touche Tohmatsu 8 2009 CrowdIn – Social Media Strategy & Delivery