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Scott Schaper - KCDMA Bootcamp 2019
1.
Search Engine Optimization What
is it? What value does it provide? How does it work? SEO
2.
SCOTT SCHAPER RSM Marketing
3.
Who is Scott
Schaper? INTRO
4.
Founded Unravel 2009 Serial
Entrepreneur SEO for 11 Years 2 Mergers 2018 INTRO
5.
Youngest of 5 Grew
up in St. Louis Married with 2 Boys Personally...
6.
Undergrads in Business Psychology Education...
7.
Where...
8.
Books...
9.
Podcasts...
10.
I Love Live
Stuff too... INTRO
11.
Bands...
12.
Comedians...
13.
Bucket List... (check) Northern Lights?
14.
Movie... My Favorite Movie
Stuff » Submarines » The best version of Alec » A Russian with a Scottish Accent » Russian Stereotypes: » Pale-faced » Smoking » Needing Help
15.
Celebrity Obsession...
16.
SEO & Digital Marketing Makes
me Giddy Professionally
17.
Creating Value
18.
Creating Traffic
19.
Creating Traffic
20.
SEO is Organic SEO
is Long-Lasting SEO is Required SEO
21.
SEO Reliably Produces
Results Measurable & Data-driven SEO
22.
SEO Where’s the rub?
23.
SEO is also
Mysterious, vague, multi-layered, easy to understand, hard to master Spilt Tea
24.
Ask 10 People: Get
10 Answers Get 10 Prices Get No Results Bad Actors
25.
SEO as Specific
Tactics » SEO as a Marketing Strategy Talk about SEO...
26.
SEO provides a
Competitive Advantage SEO as a Strategy
27.
Exposes Your Digital
Assets Creates Impact using your Website & Content Stategically, SEO...
28.
Google Analytics & Google
Tag Manager 10,000 Points of Light What do you pay attention to? SEO Analytics...
29.
Google Analytics & Google
Tag Manager 10,000 Points of Light What do you pay attention to? SEO Analytics...
30.
On Domain On Page On
Platform Google: Controllables SEO Tactics
31.
Website Backend Technical Factors,
HTTPs, Search Console, Analytics, Tag Manager, Sitemaps, Schema, Meta? SEO Tactics
32.
Website Frontend Mobile Content, Navigation, Accissibility,
Security SEO Tactics
33.
Off Domain Link Building
(still) Directory (NAP) Reviews Google: Less Controllable SEO Tactics
34.
ALL OTHER DIGITAL EFFORTS SEO Impacts...
35.
WEBSITE Nav, Content, Page
Length, Searchability, Links, Content Organization, Blogging, Duplicate Content SEO Impacts...
36.
PPC LOWERS your Ad
Spend SEO Impacts...
37.
BLOGGING Increases your Reach, Stickiness,
Engagement, Entrance Page SEO Impacts...
38.
SOCIAL Increased Likes on
FB Brand Awareness on Pinterest eCommerce is AMPed Up SEO Impacts...
39.
SERVICE CONTENT Increased Length,
Reach, Stickiness SEO Impacts...
40.
TRAFFIC (of course) Search
Rankings Up SEO Impacts...
41.
AWARENESS Near Me Searches,
Local, Maps, Directories, Google Maps, Apple Maps, Siri SEO Impacts...
42.
Timing 1 3 6
12 PPC SEO BLOG months tactic
43.
SEO at 4
Months...
44.
SEO at 12
Months...
45.
SEO at 22
Months...
46.
Doing One Thing Marketing
is Layered June Broad Core Update (Y & YL Update) SEO Misses...
47.
Doing One Thing Not
Looking at Data Timing Out Marketing is Layered SEO Misses...
48.
RATE OF CHANGE ALGORTHM
UPDATES PROVIDES MASTERY June Broad Core Update (Y & YL Update) SEO EXPERTISE...
49.
Retail, Healthcare, Gambling, Financial Trading,
Furniture 21% Change in Search SEO Y & YL
50.
Key Action Takeaways SEO
51.
» Measure » Goal
Seek » Research » Watch Yourself... » ...What Works? SEO
52.
» Longer Content »
Check Mobile (NOW) » Install GA / GTM » Join the Search Console » Curate other Content » Get a Link Back Websites...
53.
SEO IS DIGITAL MARKETING GLUE SEO
54.
QUESTIONS Thank You
55.
linkedin.com/in/scottschaper sschaper@rsmconnect.com Connect
Download now