1. Chemicals
In-Depth Report Series
Global Personal Care Ingredients 2010:
Emollients Market Analysis
Published September 2010
Base Year: 2009
Regional Coverage Our unique offering within the personal care ingredients market
enables subscribers to access comprehensive market data via an
North America
interactive online database, along with supporting global opportunity
Europe reports. This report is focused on the emollients market and provides
Japan
key trends by application, market developments, challenges, and
business opportunities, while the online database provides quanti-
China
tative market information.
This report addresses such questions as:
What is the size of the emollients market by region, by product
category and type, and by application?
What are the growth prospects for emollients within each region
and application?
What are comparative pricing differences for each product by
region?
Who are the leading emollient suppliers?
– What products do they offer?
– What are their strengths and how do they position them-
selves?
Which new products have entered the marketplace, and from
whom have they taken market share?
What regulations are affecting the market?
Where are the opportunities for marketers?
www.KlineGroup.com
Report #Y679C | © 2010 Kline & Company, Inc.

2. Global Personal Care Ingredients 2010:
Emollients Market Analysis
Report Scope
Personal Care Ingredients 2010: Emollients Market Analysis focuses on identifying key opportunities and detailing underlying
market trends. The key segmentation by product within this report is:
Emollient esters
– Classic: straight chain or slightly branched molecules with carbon groups, typically C8 to C16 in length
– Complex: larger, branched carbon groups
Natural oils
– Natural oil extracts
– Lanolin and derivatives
Regional trends regarding Europe, the United States, China, and Japan are explored within this report with data further
segmented by skin care, hair care, and so on.
Emollients data is also accessible via the personal care ingredients database. The interactive functions of the database allow
users to customize views according to supplier, ingredient type, and application. Data includes:
Consumption of key personal care ingredients by application and region
Supplier sales by ingredient type, application, and region
Average market pricing of ingredient by region
Forecast consumption of ingredient within a five-to-ten-year timeframe
The base year for this program is 2009 and includes forecasts to the year 2014.
Key Benefits
This global program empowers marketing and product managers and directors within the personal care ingredients industry
by assisting understanding of the evolution of the market in each significant region, product group and application. As a
result, subscribers are better positioned to exploit identified business opportunities at a day-to-day operational level and
during the strategic planning process.
This program provides subscribers with:
A reliable and independent assessment of the global personal care ingredients market enabling each subscriber to
understand the context in which each regional business operates
Identification of key growth by product, application and geography to enable development of targeted sales and
marketing strategies to exploit high growth areas
Highlights of new product developments which will influence growth in the market and also impact market share of
existing products, thus allowing subscribers to develop the appropriate business strategy to follow growth or protect
share
An appraisal of market trends, supply and demand drivers enabling subscribers to position their products to maximize
trends within the market
Competitive intelligence for use in benchmarking and to enable subscribers to identify best practice in the industry
Forecasting scenarios from which to base solid strategic business plans
This program features the FutureView forecasting tool within the database, allowing users to easily change variables to run
various "what if" demand scenarios that will help shape business strategy development.
www.KlineGroup.com Report #Y679C | © 2010 Kline & Company, Inc.

3. Global Personal Care Ingredients 2010:
Emollients Market Analysis
Report Contents
EXECUTIVE SUMMARY
The report is available in PowerPoint
1. GLOBAL OVERVIEW
The following overview information is provided:
Estimated consumption by application in volume and value
Estimated supplier sales by application in volume and value
2. NORTH AMERICA
3. EUROPE (EU-27)
4. JAPAN
5. CHINA
For the above four geographies, the following information is provided:
Market Overview
– Market sizing, key trends, key players
– Regulatory overview
Product Overview
– Grades and prices
Market Sizing
– Estimated consumption by product type
– Estimated consumption by application
Skin care
Hair care
Other
Competitive Landscape
– Industry structure and supply chain
– Porter's Five Forces
– Supplier market share
– Merger and acquisition activity
– Supplier profiles
Overview
Technical capabilities
Sales and marketing
Channels of distribution
Market positioning
Outlook
– Major customers
Appraisal and Outlook
– -Growth drivers and restraints
www.KlineGroup.com Report #Y679C | © 2010 Kline & Company, Inc.

4. Global Personal Care Ingredients 2010:
Emollients Market Analysis
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of field research, Kline's professional staff of industry experts conducted in-depth discussions
and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including
leading manufacturers and marketers of personal care ingredients, leading end users and representatives from
pertinent government agencies and trade associations.
This approach has proven to be the most effective and reliable approach to obtaining accurate market data,
capturing expert insights, and identifying business opportunities. Primary research comprises 95% of the overall
research methodology for this report.
In addition, this analysis is supplemented by secondary research drawn from the review of suppliers' product
literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of
statistical data from government, industry, and trade associations and agencies.
Kline Credentials
Kline is a worldwide consulting and research firm dedicated to
Recently published or in-progress research for the
providing the kind of insight and knowledge that helps companies Chemicals industry includes:
find a clear path to success. The firm has served the management
consulting and market research needs of organizations in the Global Personal Care Ingredients 2010: Market
chemicals, materials, energy, life sciences, and consumer products Analysis
industries for over 50 years. Specialty Actives and Active Delivery Systems
for Personal Care 2008
Kline's research and consulting services extend across the entire Specialty Raw Materials, Multi-Region Series
chemicals industry value chain. Our solutions have helped clients Opportunities in Specialty Actives and Active
develop better ways to create and profit from new business Delivery Systems for Cosmetics and Toiletries:
opportunities, respond to competitive and economic threats, U.S. and Western Europe
improve productivity, achieve sustainable growth, and optimize Competitive Intelligence in Specialty Actives and
performance. Kline provides clients with facts, forecasts, and Active Delivery Systems for Cosmetics and
Toiletries: U.S. and Western Europe
recommendations based solidly on the realities of the market.
Global Cosmetics & Toiletries 2006, 2004
Our market research reports and services are designed to provide
subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information
about their competitors. Our clients tell us they often use Kline's market research to validate their own internal
analysis, and many clients rely on Kline reports as their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
North America Latin America Europe Japan Asia India
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www.KlineGroup.com Report #Y679C | © 2010 Kline & Company, Inc.