A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is provided for 27 product categories.

1. Consumer Products
Beauty Retailing Through
U.S. Direct Marketing
A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is
provided for 27 product categories.
Table of Contents
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key
trends that affected the channel during the
past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and
a description of subclasses within the channel.
This report will address:
What makes this the fastest growing
channel?
How are mainstream marketers using
the chanel?
What is the role of flash/private sales
websites in the channel?
www.KlineGroup.com
SALES BY SUBCLASS:
An overview of sales, developments, and key
trends in the channel’s subclasses.
FUTURE OUTLOOK:
A forecast of the channel’s U.S. cosmetics and
toiletries sales and growth through 2019, with
commentary on issues and trends likely to
influence the performance of the channel and its
various categories in the future.
What does the future hold?