Lesson on how agricultural communicators can use Facebook to engage in conversations

1. WHAT
SOCIAL
MEDIA DO
YOU USE?

2. Power of
Facebook in
Agriculture

3. #LEARNING
Lecture Objectives
- Define social media
- List social media tools
- Identify writing tips for using Facebook
- Recall tips for using social media successfully
- Identify writing tips for Twitter
- Match Twitter syntax terms with definitions

4. Social Media
a form of new media that includes primarily
Internet- and mobile-based tools for sharing
& discussing information using two-way
communication

5. AGRICULTURE'S
Story Be?
What should
Evolving
Technology
Family
Business
Way of life
Leadership
Passion
Essential
Integrity
Stewardship

6. a c e b o o k
K e e p G o a l o f Y o u r P o s t T o p o f M i n d
W h a t a r e y o u t r y i n g t o c o m m u n i c a t e
t o w h o m a n d h o w w i l l t h e y b e n e f i t
f r o m t h e i n f o r m a t i o n p r e s e n t e d i n
t h e p o s t ?
W r i t e C o m p e l l i n g a s j o u r n a l i s t s

7. a c e b o o k
C o n s i d e r a u d i e n c e
U s e B u z z s u m o t o
p i c k y o u r t o p i c s
P e o p l e M a k e T h i n g s
I n t e r e s t i n g - u s e
c o n v e r s a t i o n a l t o n e
& t e l l h o w p e o p l e
a r e a f f e c t e d b y
s i t u a t i o n o r e v e n t
U s e h a s h t a g s ( d o n ' t
u s e m o r e t h a n 2 )

8. a c e b o o k
P r o v i d e c o n t e x t - e x p l a i n i d e a s , u s e
h a s h t a g s & k e y w o r d s

9. a c e b o o k
P o s t p h o t o s a n d v i d e o s f r o m f a r m , a
n o t e a b o u t a c t i v i t y , o r f a r m t o u r
S h a r e a g r i c u l t u r e m e s s a g e s
C o n n e c t w i t h a g r i c u l t u r e p a g e s
S h a r e f a r m f a c t s o n y o u r p a g e
A d v e r t i s e a g r i t o u r i s m e v e n t s

10. a c e b o o k
P a r t i c i p a t e i n t h e m e o n c e r t a i n d a y s
( e . g . P a t r i o t D a y , L a b o r D a y , e t c . )
R e f e r t o l i s t o f A m e r i c a n
h o l i d a y s

11. a c e b o o k
U s e F a c e b o o k l i v e v i d e o f o r p o s t s

12. a c e b o o k
L e a v e c o m m e n t s
o n f o l l o w e r s ’ p o s t s

13. a c e b o o k
W h a t t o D o W h e n A F a c e b o o k f r i e n d
p o s t s s o m e t h i n g i n a c c u r a t e a b o u t
f a r m i n g ?
D o n ’ t t e l l t h e f r i e n d h e o r s h e i s
w r o n g
L i s t e n t o w h y h e o r s h e b e l i e v e s t h e
i n f o r m a t i o n p o s t e d
T e l l t h a t y o u v a l u e h i s o r h e r o p i n i o n
C a n s e n d m o r e i n f o r m a t i o n a b o u t t h e
s u b j e c t i f h e o r s h e w a n t s
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n A g r i c u l t u r e :
A G u i d e t o S u c c e s s i n S o c i a l M e d i a

14. a c e b o o k F a v o r i t e s

15. C r i t i q u e t h i s F a c e b o o k
p o s t
Think about each Facebook Post. What did the
author do well? How could the writer improve the
post? Share your response with a peer. Then
share the response with the class.

16. C r i t i q u e t h i s F a c e b o o k
p o s t

17. C r i t i q u e t h i s F a c e b o o k
p o s t

18. C r i t i q u e t h i s F a c e b o o k
p o s t

19. C r i t i q u e t h i s F a c e b o o k
p o s t