What are the main trends in the crowdfunding industry and how can the Insurance industry use crowdfunding? Presentation given at LIMRA Europe conference in Paris

1. @kleverlaan | Crowdfunding strategy | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Crowdfunding trends in Insurance Industry
Crowdfunding Consultancy

2. Ronald Kleverlaan
Crowdfunding strategy
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
ronald@kleverlaan.com

3. Crowdfunding
Crowdfunding Consultancy

4. Code of Hammurabi (2100 BC)
Crowdfunding Consultancy

5. Kickstarter - Reward-based crowdfunding
$2 billion || 10 million backers || >90K projecten
Crowdfunding Consultancy

6. Funding Circle – CrowdLending
£790M - > 40.000 investeerders
Crowdfunding Consultancy

7. Crowdfunding / Alternative Finance EU
Bron: Moving Mainstream - The European Alternative Finance Benchmarking Report (http://www.jbs.cam.ac.uk/index.php?id=6481)
Crowdfunding Consultancy

8. Crowdfunding trends
Community funding, Market research, co-ownership
Crowdfunding Consultancy

9. Crowdfunding = Community Funding
Not an anonymous crowd, but involved community
Crowdfunding Consultancy

10. Community of loyal customers
1 million euro growth funding in 2 campaigns
Crowdfunding Consultancy

11. Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro
Crowdfunding Consultancy

12. Crowdfunding
more than money
Market research
Co-creation
Marketing
Crowdfunding Consultancy

13. Market research
18.000 subscribers - >1 million euro raised
Crowdfunding Consultancy

14. Co-creation with customers/investors
Crowdfunding Consultancy

15. Use community as marketing team
Crowdfunding Consultancy

16. Opportunities insurance industry
Crowdfunding Consultancy

17. Insurance of crowdfunding campaigns
Guaranteed delivery of rewards
Crowdfunding Consultancy

18. Marketplace lending
Investment opportunities for (pension) funds
Crowdfunding Consultancy

19. DIY Pension
Co-ownership by members
Crowdfunding Consultancy

20. DIY insurance for sick leave
>150 collectives - 5.900 members
Crowdfunding Consultancy

21. Renewed interest in co-operative models
Crowdfunding Consultancy

22. Use crowdfunding to test new services
Market research, marketing & build a community around new services
Create insurance services for crowdfunding
Delivery of products, repayment of loans, etc
Whitelabel infrastructure technology
Small co-operatives & communities build on your API
Marketplace Lending
Alternative investment platform for (pension) funds spreading risks
New business models
Use marketing teams of fans & ambassadors
R&D: Co-creation and co-funding of innovation by community
New model of micro co-ownership – Clients will become owners
Key take-aways Crowdfunding Consultancy

23. Let’s talk crowdfunding!
+31 628 254 452
ronald@kleverlaan.com
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy