...Innovation in High Engagement Markets...
Source: Department of Transportation, Federal Highway Administration, 2/15. US Grocery Shopping Trends, 2012. Booz & Company Analysis.
“Grocery Shopping: Who, Where and When,” The Time Use Institute, 2008. Time spent grocery shopping excludes time spent getting to and from store.
Image: Airbnb, Uber, Instacart.
Drives ~37 Miles
Average USA Individual...
Visits Grocery Store
2x / Week...
41 minutes each trip