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14 Internet Usage (Engagement) Growth 2015 Internet Trends Report

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14
Internet Usage (Engagement) Growth Solid
+11% Y/Y = Mobile @ 3 Hours / Day per User vs. <1 Five Years Ago, USA
Time Spent per Adult User per Day with Digital Media, USA,
2008 – 2015YTD
Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2015). Note: Other connected devices include OTT and game consoles. Mobile includes smartphone and tablet. Usage includes both
home and work. Ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking.
0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4
2.2 2.3
2.4 2.6 2.5 2.3 2.4 2.4
0.3
0.3
0.4
0.8
1.6
2.3
2.6
2.8
2.7
3.0
3.2
3.7
4.3
4.9
5.3
5.6
0
1
2
3
4
5
6
2008 2009 2010 2011 2012 2013 2014 2015YTD
HoursperDay
Mobile
Desktop / Laptop
Other Connected Devices
42% of
Total
7% of
Total
51% of
Total
80% of
Total
9% of
Total
12% of
Total

Publicada em: Internet, Tecnologia
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