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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 76
Video Evolution = Accelerating
Live (Linear)  On-Demand  Semi-Live  Real-Live
Images: Facebook, Twitter, Snapchat, Netflix, TiVopedia, BT.com
1926 - First television introduced by John Baird to members of the Royal Institution. 1999 - First DVR released by Tivo. 2013 – Snapchat Stories launched.
Live (Linear)
Traditional TV
1926
Tune-In or
Miss Out
Mass Concurrent
Audience
Real-Time Buzz
On-Demand
DVR / Streaming
1999
Watch on
Own Terms
Mass Disparate
Audience
Anytime Buzz
Semi-Live
Snapchat Stories
2013
Tune-In Within 24
Hours or Miss Out
Mostly Personal
Audience
Anytime Buzz
Real-Live
Periscope + Facebook Live
2015 / 2016
Tune-In / Watch
on Own Terms
Mass Audience,
yet Personal
Real Time + Anytime Buzz

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