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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 70
Many Internet Retailers / Brands @ $100MM in Annual Sales* in <5 Years...
Took Nike = 14 Years / Lululemon = 9 / Under Armour = 8**
Source: Internet Retailer “2016 Top 500 Guide”, company filings
Note: *Data only for e-commerce sales and shown in 2015 dollars. **Years to reach $100MM in annual revenue in 2015 dollars. Chart includes pure-play e-commerce retailers and evolved pure-play
retailers. Companies shown include Birchbox, Blue Apron, Bonobos, Boxed, Casper, Dollar Shave Club, Everlane, FitBit, GoPro, Harry’s, Honest Company, Ipsy, Nasty Gal, Rent the Runway,
TheRealReal, Touch of Modern, and Warby Parker. The Top 500 Guide uses a combination of internal research staff and well-known e-commerce market measurement firms such as Compete, Compuware
APM, comScore, ForeSee, Experian Marketing Services, StellaService and ROI Revolution to collect and verify information.
$0
$20
$40
$60
$80
$100
0 1 2 3 4 5
AnnualSales($MM)
Year Since Inception
Average
Sales Growth For Select Internet Retailers*, USA,
First 5 Years Since Inception
Viral Marketing / Sharing Mechanisms (Facebook / Instagram / Snapchat / Twitter...)
+ On-Demand Purchasing Options via Mobile / Web + Access to Growth Capital
+ Millennial Appeal = Enabling Rapid Growth for New Products / Brands / Retailers

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