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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 64
...Physical Retailers Become Digital Retailers...
Digital Retailers Become Data-Optimized Physical Retailers...
Offline  Online
(Neiman Marcus)
Online  Offline
(Warby Parker)
Physical Retailers Evolving & Increasing E-Commerce Presence...New Products / Brands / Retailers Launching Physical Stores /
Showrooms / Retail Channels...Omni-Channel is Key...Warby Parker @ $3K Annual Sales per Square Foot = One of Top
Grossing Physical Retailers per Square Foot in USA
31 locations (5/16),
up from 10 locations
(12/14)
$1,466
$1,560
$2,951
$3,000
$5,546
Michael Kors
Lululemon
Athletica
Tiffany & Co.
Warby Parker
Apple
Top 5 Physical Retailers
by Sales / Sq. Ft., USA, 2015*
26% of F2015 Sales on Internet, +24% Y/Y
Source: Company filings, Fast Company, Time, eMarketer
Image: Pursuitist.com, Digiday.com, Warbyparker.com
Note: *Excludes gas stations. Based on sales figures from trailing 12 months. Warby Parker figures as of February 2015.

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