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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 56
Evolution of Commerce Over Past ~2 Centuries, USA =
Stores  More Stores  Malls  E-Commerce
Source: McKinsey
Image: Wikipedia.org, Barnumlanding.com, Cbsd.org, Dwell.com, Rediff.com, Freep.com, Corporate.walmart.com, Zdnet.com
Note: Millennials defined as those born between 1980 and 2000. In 2015, they are ages 15-35. Gen X defined as those born between 1965 and 1979. In 2015, they are ages 36-50. Boomers defined as
those born between 1946-1964. In 2015, they are ages 51-70. Silents defined as those born between 1925 – 1945. In 2015, they are ages 71 – 90. Note there are varying opinions on what years each
generation begin and end.
Department Stores
Mid-1800s
Shopping Malls
1950s
Corner / General Stores
1800s
Supermarkets
1930s
Discount Chains
1950-60s
Wholesale Clubs
1970-80s
Superstores
1960-80s
E-Commerce
1990s
Illustrative Generational Overlap
Silent Generation
Baby Boomers
Generation X
Millennials

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