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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 54
Each New Marketing Channel = Grew Faster...
Internet > TV > Radio
Source: McCann Erickson (1926-1979); Morgan Stanley Research, Magna, RAB, OAAA, IAB, NAA, PIB (1980-2015)
Note: Data adjusted for inflation and shown in 2015 U.S. dollars. Television consists of cable and broadcast television advertising. Radio consists of network, national spot, local spot, and streaming audio
advertising. Internet consists of mobile and desktop advertising.
$0
$10
$20
$30
$40
$50
$60
$70
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
AdvertisingExpenditures($B)
Years
Internet
Television
Radio
Advertising Expenditure Ramp by Channel, First 20 Years, USA, 1926 – 2015
(In 2015 Dollars)

Publicada em: Tecnologia
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