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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE 44
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USAAdvertisingRevenue($B)
Google + Facebook =
76% (& Rising) Share of Internet Advertising Growth, USA
Source: IAB / PWC 2015 Advertising Report, Facebook, Morgan Stanley Research
Note: Facebook revenue include Canada. Google USA ad revenue per Morgan Stanley estimates as company only discloses total ad revenue and total USA revenue. “Others” includes all other USA
internet (mobile + desktop) advertising revenue ex-Google / Facebook.
Advertising Revenue and Growth Rates (%) of Google vs. Facebook vs. Other,
USA, 2014 – 2015
2014 2015 2014 2015 2014 2015
Google Facebook Others
+18% Y/Y
+59% Y/Y
Others
+13% Y/Y
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