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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
169
China Online Advertising > TV (2015)...
Online > 42% Total Ad Spend vs. 39% in USA
Source: GroupM China, April 2016 Forecast. Assume constant FX 1USD = 6.5RMB.
USA advertising share data excludes out-of-home, video game, and cinema. Hillhouse Capital
China Annual Advertising Spend by Medium, 2007 – 2016E
0%
10%
20%
30%
40%
50%
$0
$10
$20
$30
$40
$50
2007 2008 2009 2010 2011 2012 2013 2014 2015E 2016E
Internet%ofTotalAdSpend
ChinaAnnualAdvertisingSpend($B)
Internet TV Outdoor Print Radio Internet % of Total

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