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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
133
iPhone Sales May Have Peaked in 2015...
While Amazon Echo Device Sales Beginning to Take Off?
Source: Morgan Stanley Research (5/16), Consumer Intelligence Research Partners (CIRP), KPCB estimates
Note: Apple unit shipments shown on a calendar-year basis. Amazon Echo limited launch occurred in 11/14 and wide-release launch occurred in 6/15.
iOS Smartphone Unit Shipments,
Global, 2007 – 2016E
0
50
100
150
200
250
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016E
UnitShipments(MM)
Estimated Amazon Echo Unit Shipments,
USA, Q2:15 – Q1:16
~1MM
Q2:15 Q3:15 Q4:15 Q1:16
UnitShipments(MM)

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