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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
127
Hands & Vision-Free Interaction =
Top Reason to Use Voice...@ Home / In Car / On Go
Source: MindMeld “Intelligent Voice Assistants Research Report – Q1 2016”
Note: Based on survey of n = 1,800 respondents who were smartphone users over the age of 18, half female half male, geographically distributed across the United States. (1) In response to the survey
question stating “Why do you use voice/search commands? Check all that apply.” (2) In response to the survey question stating “Where do you use voice features the most?”
Primary Reasons for Using Voice,
USA, 20161
Primary Setting for Voice Usage,
USA, 20162
1%
12%
22%
24%
30%
61%
0% 20% 40% 60% 80%
Other
To avoid
confusing
menus
They're fun
/ cool
Difficulty typing
on certain
devices
Faster
results
Useful when
hands / vision
occupied
3%
19%
36%
43%
0% 10% 20% 30% 40% 50%
Work
On the go
Car
Home

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