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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
121
Mobile Voice Assistant Usage = Rising Quickly...
Primarily Driven By Technology Improvements
Source: Thrive Analytics, “Local Search Reports” 2013-2015
Note: Results highlighted in these charts are from the 2013, 2014, and/or 2015 Local Search surveys. These surveys were conducted via an online panel with representative sample sizes for the national
population in the US. There were 1,102, 2,058, and 2,125 US smartphone owners that completed the surveys in 2013, 2014 and 2015 respectively.
% of Smartphone Owners Using Voice Assistants
Annually, USA, 2013 – 2015
30%
56%
65%
0%
20%
40%
60%
80%
2013 2014 2015
%ofTotalRespondents
2%
4%
9%
20%
30%
35%
1%
3%
9%
23%
32%
32%
Other (Please Specify)
Don't know why
More relevant services to meet
needs
Need to use more because of
lifestyle / schedule
More aware of products via
advertising / friends / family /
other ways
Software / technology has
improved
2015
2014
Voice Assistant Usage – Primary Reason for
Change, % of Respondents, USA, 2014 – 2015

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