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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
105
Business /
Official
Accounts
Engagement Payments
B2C Chat for
SMEs
Advertising
(Within
Messengers)
Partnerships /
Other
Services
10MM+
Official Accounts
~80%
Users Follow Official
Accounts
WeChat Pay
(2013)
Official
Accounts
(2012)
Official
Accounts
(2012)
Weidian
(2014)
50MM+
Small Business
Pages
1B+
Messages / Month
Between Businesses and
Users, +2x Y/Y
80%
Businesses Active on
Mobile
Payments
(2015)
Messaging via
Pages (2011)
Chatbots
Platform (2016)
Sponsored
Messages
(2016)
Shopify &
Zendesk
Partnership
(2015 / 2016)
2MM+
Line@ + Official
Accounts
--
Line Pay
(2014)
Official
Accounts &
Line @
(2012 / 2015)
Chatbots
Platform (2016)
Official
Accounts
(2012)
Commerce /
Stores on
Line@ (2016)
Messaging Platforms = Millions of Business Accounts Helping
Facilitate Customer Service & Commerce...
Source: WeChat, Line, Facebook Messenger, various press releases, “WeChat’s Impact: A Report on WeChat Platform Data,” by Grata (2/15)
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