1. Lost in the Cloud:
Convenience & Control in the
Computer Age
Mathias Klang @klang67

2. What is cloud computing?
Metaphor for the delivery of computing requirements a homogeneous
community of end-recipients...

3. Focus today: effects on end users

4. Timeo Danaos et dona ferentes

5. Too late, we are already in the
cloud

6. 7000 years: writing to printing

7. We hit a slow millennia

8. Generation zero

9. hollerith

10. Generation 3 (1964-72)

11. Information Wants To Be
Free. Information also
wants to be
expensive. ...That tension
Steward Brand (1985) will not go away

12. World wide web
(an open standard)
Hypertext in the wild - Tim Berners-Lee (1990/91)

13. Mosaic web browser (1993)

14. Killer apps 1995: Browser wars

15. Blogger 1999
Google 1999
End of communications monopoly

16. But, why are we in the cloud?

17. Convenience and zero cost

19. Normalizing the abnormal

20. if you're not
paying for
something,
you're not the
customer;
you're the
product being
sold

21. Only technology
(spot the ethical dilemma?)

22. Two case studies

23. Student email

24. In 2009 we realized we were bad at email!

25. And that gmail
was convenient

26. Things we did not
address

29. Selling citizens

30. E-books

31. 1993 2004 2010
1999 2002 2007 2009 2011

32. Extroverted reader

35. Dangerous monopolies?

36. What do the people who control what
we can do, think?

37. A Squirrel Dying In
Your Front Yard May
Be More Relevant To
Your Interests Right
Now Than People
Dying In Africa
Mark Zuckerberg

38. “My fear is that these
technologies are
infantilising the brain
into the state of small
children who are
attracted by buzzing
noises and bright
lights, who have a
small attention span
and who live for the
moment.”
Prof. Susan Greenfield

39. Sharing ≠ Caring

40. Who are we & what is
our responsibility?

41. We the Government

42. Responsible adults?

43. The final interface: We have your money –
now we want your mind

44. Cloud is convenient but use with caution

45. Mathias Klang
klang@ituniv.se or @klang67
www.digital-rights.net
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