Details on Google Ad Grant application process and facilitation options from Big Click Syndicate

1. Big Click
SyndicateLLC
WHAT IS GOOGLE GRANTS?
Google Grants is the nonprofit edition of AdWords, Google’s online advertising tool.
Google Grants empowers nonprofit organizations, through $10,000 per month in
in-kinds AdWords advertising, to promote their mission and initiatives on Google.com.
WHAT IS AdWords?
YOU CREATE
YOUR ADS
YOUR ADS
APPEAR
ON GOOGLE.COM
YOU ATTRACT
SUPPORTERS
You create ads and
choose keywords, which
are words or phrases
related to your
organization.
When people search on
Google.com using one of your
keywords, your ad may appear
next to the search results. Now
you’re advertising to an
audience that’s interested
in you.
People can simply click
your ad to donate to your
organization or learn
more about you.
SUMMARY OF THE
GOOGLE GRANTS
PROGRAM
Google Grantees receive a grant for free
AdWords advertising on Google.com.
Grantees build and manage their own
AdWords accounts just like paying
advertisers, but participate with various
criteria including:
A daily budget set to $329 USD, which
is equivalent to about $10,000 per
month
Text ads from grantee account appear
on Google.com
Run for as long as the organization
remains actively engaged with their
Grants AdWords account
WHAT CAN BE
ACHIEVED WITH
GOOGLE
GRANTS?
Establish online
advertising to reach
donors, volunteers and
constituents when
they’re searching on
Google
Raise awareness by
choosing relevant
keywords and creating
unique ads to highlight
your work
Track online donations,
newsletter sign-ups,
volunteer registrations,
and see what’s working
Promote your
organization’s website
on Google with in-kind
AdWords advertising
WHO CAN
APPLY FOR THE
GRANT?
US Organizations that have
current 501(c)(3) status, as
assigned by the Internal
Revenue Service also,
verifiable via GuideStar, to be
considered for the Google for
Nonprofits program.
WHAT ARE THE NEXT STEPS
TO RECEIVE THE GRANT?
WE WILL
We will help you set up an account to apply
for Google Grant (Google advises up to 6-10
hours for this process)
We will help you submit the application for
Google for Non-Profit Program approval
We will monitor the application until the
receipt of approval, which may take up to 4-8
weeks
We will provide initial set-up of appropriate
AdWords account campaigns, ad groups and
specific ads
We will respond to any inquiries and requests
from Google team
TESTIMONIALS
Over the past 1 1/2 years, we have applied multiple times to the Google Non-Profit AdWords Grant
Program, without success. After mulitple failed resubmissions, we turned to Kenny’s expertise which
brought us through to approval within 30 days. Today we have 6 structured ad campaigns! We see this
piece to be a key tool in our online marketing arsenal in reaching out to new supporters, donors and
clients.
- Alfa Demmelash, CEO, Rising Tide Capital
Kenny’s knowledge and coaching regarding the Google AdWords platform has been tremendously
valuable for Inheritance of Hope. His advice was critical when we were first getting off the ground with
PPC strategy through this program. Today, our Google Non-Profit Grant account has surpassed the
$10K/month level and is now operating at the $40K/month grant level.
- Deric Milligan, Founder & Executive Director, Inheritance of Hope
PLEASE CONTACT KENNY JAHNG, BIG CLICK SYNDICATE LLC FOR DETAILS.
973.500.8536
KENNY@BIGCLICKSYNDICATE.COM