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Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
What makes it the optimum time?1.You really know your customer segments2.You really know that what you have does click3.You really know that people are sharingYou have numbers and data to makeplans!!!
Customer pays for :Reverse it..Tangible (Product/service)Intangible (Happiness, satisfaction/feeling top-of-the-world,enthusiasm, joy, delight, security
Well you’ve got the whole idea that pricingis proportional to value, now its time toensure that you start to relate yourproduct to that intangible value andensure your customer focuses there…
Here’s your value proposition:Hello customer you pay not only for theproduct/service but also for that amazing,incredible, awesome intangible value that weoffer! We bet you won’t get it anywhere else.
Great! You know your customer segments,the value you are offering, the next bigthing is to ensure more people get to knowyour awesome story.Its time to amplify this awesomeness
Your customers are at different places, butdo remember they are social, its time torelate to them. People do smellmanipulative relationships, so its time to getreal and share your story
Great stories clickwhen its heroic,in our case yourproduct/service is thehero, and the problemsthat people are facingare the villains…Demonstrate how thishero of yours smacksthe bad-guys and winsthe day for thecustomers.
Choose right mediums or channels toreach many others for it to become a largescale epic
Let experiences of the victors speak forthemselves, feature jubilant victorsremember : true emotions connect!
Use Hubs: Websites, landing pages,sales collateral, social media to sharethese stories… Reach out!
Campaign for there are many more whoneed this product/service saviour of yours!
Allow victors to communicate, givethem a voice!
Build right channels!!! And yes amidst allthe hula-bulla and chants, don’t ever losetrack of analysing “if it’s the bestchannel?”, else someones bagel mightattract your customers.
Build strong links, your product/service isnot perfect, its also vulnerable, its got itsown Achilles heel to deal with, know whatthose moments are and be ready toensure support and care.
Let people know that you love them,share how they can win better throughconstant webinars, seminars and allpossible sweet spots you can think of.
People’s greatest need are people, itsgreat to know we are wired this way, sobuild great relationship structures, let themknow you are there for them in their hardmoments (Product failure, bad response…)
All external branding elements – Logo’s, tag-lines, color-schemes… are pointers to thereal value, they can NEVER substitute whatyou can offer to them.Awesome, now its time for you to startengaging and building your brand.
Fake stories have graves marked.. Youcan’t sell false stories, people will HATEyou and will spread the HATE around.
BUT great stories are etched in eternity,generations love these tales,theyexperience it for themselves andcreate that eternal bond that’ll bepassed on and on
Here’s a quick recap:1. Don’t fall for any of the myths2. Involve the customer in the building process3. Build – learn – rebuild4. Know your customer segments well and validate5. Discover and build on your value proposition6. Share your story7. Live up to your story8. And eventually it’ll become an eternal story
Next in the series | Part - 2Metrics that matter for your startup marketing & salesStartups sometimes traverse in the wrong direction itsbecause they measure the wrong aspects and build onthings that really don’t count in the long run. This canchange with the right aspects measured. What’s getsrightly measured gets eventually done!Updates to follow on @kjosephabraham
1. Lean startup- Eric Ries2. The four steps to the Epiphany- Steve Blank3. Business model generation- Alexander Osterwalder4. Running lean- Ash MauryaHaving seen challenges running and marketing at myprevious start-ups, I sought for wisdom in variousquarters, I stumbled upon these four amazing booksand I highly recommend them:Inspiration and gratitude: