The document outlines a proposed worldwide public relations plan for Printronix to help build its brand reputation globally after a period of strategic acquisitions and leadership changes. The plan aims to establish Printronix as an industry leader through media outreach, analyst relations, social media engagement, and case studies across key regions. Objectives include increasing awareness of Printronix's products and brands, and countering competitors' direct sales efforts through enhanced recognition of Printronix. The proposed plan would be implemented over six months across various regions and include measuring outcomes.

2. Americas

3. EEMEA (Countries in Eastern Europe, Middle East, Africa)

4. EU (Countries in the European Union)

5. Greater China (China, Taiwan, Singapore, Hong Kong)

6. India

7. BRIC plus 9

8. Reinforce Printronix as the founder and leader in line matrix and LMP as a viable alternative

9. Tout Printronix’s solid business model and key indicators

10. Celebrate the acquisition of TallyGenicom worldwide and embrace customers

11. Quell concerns that Printronix and TallyGenicom were hamstrung by acquisition and subsequent legal challenges

12. Increase awareness of Printronix and TallyGenicom products worldwide

13. This includes products, services, specific targeted products, programs and promotions

14. Create integrated sales communications and public relations messaging worldwide, with emphasis on key selling areas: Americas, EEMEA, EU, Greater China, India and BRIC plus 9

15. Counter Dascom’s direct sales efforts in Europe and elsewhere

17. Technology media in designated regions consider Printronix and TallyGenicom executives as go-to resources to speak on trends in industrial printing.

18. The sales channel, routinely contributes and collaborates on case studies about Printronix and TallyGenicom.

19. Local sales offices in Europe and Asia use increased brand awareness vis-à-vis public relations efforts to combat direct sales efforts of Dascom.

20. Outbound marketing efforts are more effective because Printronix and TallyGenicom have superior brand recognition value.

21. Increased inbound leads will be driven by additional publicity and awareness.

23. Updated editorial calendar

24. Updated worldwide media list

25. Updated leadership team profile on both corporate Web sites.

26. Two social media corporate news releases per month issued over the wire (12 total)

27. One audio podcast per month covering company, product and trend issues (6 total)

28. One video podcast per month covering company, product and trend issues (6 total)

29. Daily community-building via Twitter and Facebook (20-25 messages per day)

30. Weekly sales/marketing communications via LinkedIn community (5 messages per week)

31. One case study per month (6 total)

32. One industry analyst tour per quarter (2 total)

33. Media training for all executive spokespeople

34. Monthly report of all media coverage and social media connections (6 total)

35. Including one executive summary developed monthly specifically for worldwide senior management team

36. Including one eNews developed monthly for worldwide sales and management staffs

37. Mediation of all interviews

39. Regionalized editorial calendar

40. Regionalized media list

41. Three regional news releases during campaign period

42. One case study per month (6 total)

43. One industry analyst tour

44. Media training for all executive spokespeople

45. Monthly report of all media coverage and social media connections (6 total)

46. Mediation of all interviews

48. Regionalized editorial calendar

49. Regionalized media list

50. Three regional news releases during campaign period

51. One case study per month (6 total)

52. One industry analyst tour

53. Media training for all executive spokespeople

54. Monthly report of all media coverage and social media connections (6 total)

55. Mediation of all interviews

57. Regionalized editorial calendar

58. Regionalized media list

59. Three regional news releases during campaign period

60. One case study per month (6 total)

61. One industry analyst tour

62. Media training for all executive spokespeople

63. Monthly report of all media coverage and social media connections (6 total)

64. Mediation of all interviews

66. Regionalized editorial calendar

67. Regionalized media list

68. Three regional news releases during campaign period

69. One case study per month (6 total)

70. One industry analyst tour

71. Media training for all executive spokespeople

72. Monthly report of all media coverage and social media connections (6 total)

73. Mediation of all interviews

75. Addition of 30-40 new community members throughout social networks

76. Publication of 10 case studies

78. The Printronix spokespeople should include Printronix’s executive team, in-country managers/sales representatives and designated channel partners.

79. The first month of the campaign will be used to develop media materials and confirm strategy. In addition, work will commence to build a new library of case studies, podcasts and video podcasts.

81. This campaign also requires the participation of Printronix sales to supply customer and application information to be used in the development of case studies, etc.

82. We will need to interview and otherwise engage Printronix’s global network of resellers and end users to gather case studies, press materials and more.

84. Inbound leads

85. Greater credibility as a go-to-resource

86. Case studies

88. Speakers bureau outreach for appropriate industry conferences. The landscape for speaking engagements has changed considerably since Printronix last proactively solicited. This would be on a highly selective basis only to enhance this worldwide PR campaign. It is not unusual for a company to be required to sponsor an event in order to receive a speaking opportunity. The cost of sponsorship will be in addition to our compensation and should be budgeted.