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No Bragging and
Nothing Boring:
9 Effective Ways to
Share Your Impact
Kivi Leroux Miller
President, Nonprofit Marketing Guide.com
kivilm
nonprofitmarketingguide
Daily Blog
Weekly E-Newsletter
The Inner
Bookkeeper
and the
Inner Angel
There’s some
bookkeeper
in all of us.
But we are
mostly Angel.
The Angel
ALWAYS wins.
9 Ways to Do It
As we go, circle the numbers
that your nonprofit could implement
by the end of this summer.
1
Thank You Videos
http://www.youtube.com/watch?v=K5VT3GjLZuE
http://vimeo.com/user14723134/epicthanks2012
2
Photos in Thank
You Cards
3
Client/Impact
Testimonials
Donors say getting a thank you from someone who
benefited from the charity’s work is very meaningful.
76%
Source: Cygnus Donor Survey
4
Timeline or
Time Lapse
http://vimeo.com/951913
5
Real Time (or Close)
Dashboards
May 2013September 2012
6
Befores and Afters
Ed Givens, helped
back into housing
by Skid Row
Housing Trust
Thank you, Kat Johnson, for the example.
Hermann Park Conservancy, Houston TX
http://www.hermannpark.org/before_after.php
7
Behind the Scenes
Before, During, and After Oracle Road Wildlife Crossings Construction
8
Executive Director
Updates
9
Infographics
How many
did you
circle?
How do
we keep
the love
alive?
http://www.flickr.com/photos/misteraitch/2971658475
Stop focusing on
all the activity.
Share the impact –
in fun, friendly ways.
Keep your supporters
plugged in by sharing your
gratitude and what they’ve
made possible.
http://www.flickr.com/photos/shimelle/478989869/
Go forth and share the
love with your angels.
Kivi Leroux Miller
@kivilm
Facebook.com/
nonprofitmarketingguide
kivi@ecoscribe.com

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