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We Are Media Addressing Social Media Culture Shock
Kivi Leroux Miller @kivilm [email_address]
flickr.com/photos/carbonnyc/33413040
The Six  Most Common Concerns Nonprofits Have About Social Media
Loss of Control 1
 
flickr.com/photos/conbon/2873195559
flickr.com/photos/sashawolff/3388736912
27 Nonprofit Marketing Guide.com Webinar Attendees  from Nonprofits across the U.S. and Canada, July 15, 2009
Some Solutions ,[object Object],[object Object],[object Object]
Negative Comments 2
Flickr: Adrian Miles © flickr.com/photos/akhir/3769294894
 
flickr.com/photos/brenbot/3419626959
Some Solutions ,[object Object],[object Object],[object Object],[object Object]
Fear of Failure 3
flickr.com/photos/telachhe/3342173731
flickr.com/photos/hunterwilliams/3333797271/
flickr.com/photos/iamagenious/993919131
 
Some Solutions ,[object Object],[object Object],[object Object]
Personal or Org Voice? 4
.flickr.com/photos/jooon/4317974889
flickr.com/photos/7981896@N04/4104233141/
flickr.com/photos/question_everything/926560429/
Some Solutions ,[object Object],[object Object],[object Object]
Waste of Time 5
flickr.com/photos/cell105/163908271 REALITY:  There are plenty of ways to waste time at work.
Love  (or “engagement”) takes time, as it should.
Some Solutions ,[object Object],[object Object],[object Object]
Info Overload 6
flickr.com/photos/stopdown/2784815006
flickr.com/photos/45976898@N02/4574576747/
flickr.com/photos/pheezy/310562048
Some Solutions ,[object Object],[object Object],[object Object]
Three Ways to Deal with All Six Concerns at Once
flickr.com/photos/on1stsite/2284434325/
flickr.com/photos/brittanyg/2076388409
flickr.com/photos/adambelles/4811050385
 

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Editor's Notes

  1. Lesson Four: Integrate social media with other marketing channels Social media works best when integrated with other channels. It opens the door for one-to-one connections with customers and prospects. When you invite people to contact you via the channel of their choice, they will. And, they spend more when they do. One test invited people to cross channels. The marketing message was consistent. The channels of choice were Twitter, Facebook, a blog, a website, and email. The control was customers who weren't participating in social media. We monitored the social media participants who were established customers. Over a three-month period, the customers who were active on social-media platforms but didn't cross over to the traditional marketing channels spent 34% more than the control. Customers who used a combination of social-media and traditional channels spent 52% more than the control. Takeaway:  Encourage people to cross channels and recognize them when they do. They are your most valuable customers. Debra Ellis  is a speaker, consultant, and author of the integrated marketing guide  Social Media 4 Direct Marketers . She is the founder of Wilson & Ellis Consulting ( www.wilsonellisconsulting.com ) and can be reached via [email_address] .