The Art of Growth Hacking by Neil Patel
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers @neilpatel “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012 CHANNELS GET CROWDED Fast! Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX Distribution Hacks Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff Integrations Shopify has 30,000+ businesses Salesforce has 100,000+ businesses Box has 120,000+ businesses 37signals has 150,000+ businesses Yammer has 200,000+ businesses Constant Contact has 400,000+ businesses Github has 1,900,000+ people MailChimp has 2,000,000+ people Google Apps has 4,000,000+ businesses FreshBooks has 4,500,000+ people Google Analytics has 30,000,000+ accounts Evernote has 30,000,000+ people Dropbox has 50,000,000+ people How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome Work Emails HTTP://PODIO.COM Work Emails HTTP://YAMMER.COM How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions Embeds HTTP://KISS.LY/YTEMBED Embeds HTTP://KISS.LY/SSEMBEDS How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess Powered By How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness Free Stuff HTTP://GRADER.COM Free Stuff HTTP://NEWRELIC.COM/ASI Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/ How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue FIGURE OUT WHAT’S BEST FOR Your Product YOU HAVE No Excuses We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
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The Art of Growth Hacking by Neil Patel
- 1. GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
- 2. @neilpatel
- 3. ! “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
- 5. HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
- 7. Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
- 9. Five strategies for distribution Integrations Work Emails Embeds Powered By Free Stuff
- 10. Integrations
- 11. DOWN WIT’ O.P.P. OTHER PEOPLE’S PLATFORMS
- 12. Shopify has 30,000+ businesses
- 13. Salesforce has 100,000+ businesses
- 14. Box has 120,000+ businesses
- 15. 37signals has 150,000+ businesses
- 16. Yammer has 200,000+ businesses
- 17. Constant Contact has 400,000+ businesses
- 18. Github has 1,900,000+ people
- 19. MailChimp has 2,000,000+ people
- 20. Google Apps has 4,000,000+ businesses
- 21. FreshBooks has 4,500,000+ people
- 22. Google Analytics has 30,000,000+ accounts
- 23. Evernote has 30,000,000+ people
- 24. Dropbox has 50,000,000+ people
- 25. How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
- 26. Work Emails
- 29. Work Emails
- 30. How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
- 31. Embeds
- 34. How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
- 35. Powered By
- 36. Powered By
- 37. How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
- 38. Free Stuff
- 42. How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
- 43. FIGURE OUT WHAT’S BEST FOR Your Product
- 45. We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com