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The #1 Way to Accelerate Your Growth Rate (Without Spending More Money)

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Have you ever seen other entrepreneurs, people no smarter than you, build and grow these amazing businesses?

Businesses that, no matter what they do... they grow. They grow so fast they get media attention, social buzz, unstoppable hype… which of course brings, more growth.

I’ve seen those businesses, and to be honest, they used to annoy me.

Not because they didn’t deserve the success. They annoyed me because it was like they knew something I didn’t. It was like they had this magic fairy dust they could sprinkle over their business, then boom! They were riding an exponential growth curve with no end in sight.

Well it turns out they do know something I didn’t know. And in this webinar I’m going to show you what the fastest growing companies know, that others don’t.

In addition to sharing the #1 way to accelerate your growth rate (without spending more money), I’ll show you:

Three specific actions you can take today to grow faster (hint: it’s not “up your budget”)
Why most businesses grow at a snail’s pace (and how you can fix it)
One simple way you can get more growth out of the team and resources you already have
Get insider access to the way high-growth companies get more users on a limited budget.

Publicada em: Marketing
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The #1 Way to Accelerate Your Growth Rate (Without Spending More Money)

  1. 1. The #1 Way To Accelerate Growth Rate (Without Spending More Money) Key Kaye
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. HELLO! I am Kev Kaye. Founder at GrowthBOKs.com. We help businesses build, launch and scale a growth process that produces unlimited growth with minimum risk. You can find me @kevkaye
  4. 4. WATCH WEBINAR RECORDING NOW
  5. 5. What we’ll cover... 1 The #1 Way To Accelerate Growth
  6. 6. 2 The Biggest Mistakes That Stunt Growth
  7. 7. 3 How To Implement “The #1 Way” (without spending more money)
  8. 8. Slides (+bonus material) at: growthboks.com/kissmetrics
  9. 9. Ever seen a business that can’t fail?
  10. 10. What do they know that I don’t?
  11. 11. Speed to Validation
  12. 12. Speed to Validation The amount of time it takes you to go from idea > implementation > validation.
  13. 13. “...it’s not enough to just get good at accomplishing things. It’s how fast you get good…” Forbes, 2013. “The Need for Marketing Speed”
  14. 14. “By embracing and applying the power of speed… marketers can immediately improve their impact to the business.” MarTech Today, 2015
  15. 15. How speed to validation accelerates growth...
  16. 16. Team has idea!
  17. 17. Facebook Ads!
  18. 18. Speed to Validation = Growth Idea
  19. 19. Speed to Validation = 3 weeks Implementation
  20. 20. Speed to Validation = 3 weeks 5 weeks Validation!
  21. 21. Speed to Validation = 8 Weeks
  22. 22. Speed to Validation = 8 Weeks 4 Weeks
  23. 23. Speed to Validation 1000 new users at 8 weeks
  24. 24. Speed to Validation 1000 new users at 4 weeks.
  25. 25. Speed to Validation 100%
  26. 26. Speed to Validation 100% 150%
  27. 27. Speed to Validation 100% 150% 186%
  28. 28. Speed to Validation 100% 150% 186% 195%
  29. 29. Speed to Validation 100% 150% 186% 195% 225%
  30. 30. 1 Minimizes Waste
  31. 31. Increases Impact2
  32. 32. 3 Competitive Edge
  33. 33. Big mistakes that slow speed to validation...
  34. 34. Shotgun Approach
  35. 35. Unorganized Process
  36. 36. No Clear “What next?”
  37. 37. How to increase speed to validation...
  38. 38. Caution: You can grow too fast...
  39. 39. 1 Set Up A Process
  40. 40. 1 Set Up A Process
  41. 41. 2 Run Post-Mortems
  42. 42. 2 ● Was the idea validated? ● Why did the idea reach this outcome? ● What did we learn about customer? ● What should we investigate further? ● Should we update our roadmap? Run Post-Mortems
  43. 43. 3 Maintain An Idea Bank
  44. 44. 4 Prioritize Ideas
  45. 45. 4 Prioritize Ideas ● Simplicity ● Impact ● Probability ● Speed
  46. 46. 5 Minimum Viable Tests
  47. 47. 5 Minimum Viable Tests 1. Minimizes unnecessary investment 2. Produces valuable feedback
  48. 48. 1 Set up a process Maintain an idea bank Prioritize ideas Run post-mortems Run minimum viable tests 2 3 4 5 Review...
  49. 49. Get Expanded Checklist (+slides) at : http://growthboks.com/kissmetrics
  50. 50. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  51. 51. Key Kaye Founder, GrowthBOKs.com @kevkaye kev@growthboks.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

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