1) The document discusses how to use Net Promoter Score (NPS) surveys to gain customer satisfaction data and reduce churn by 50% within Kissmetrics. It provides steps to set up a simple email survey, record the data in Kissmetrics, and analyze the results. 2) It recommends capturing more data by sending survey respondents to a follow-up form to provide a reason for their score. This additional data can be analyzed to gain insights into reasons for churn. 3) The document outlines actions companies can take based on NPS data like offering discounts to low-scoring customers, extending trials of promoters, and reaching out to paying customers for feedback to reduce churn further. Taking action on NPS data can