Tim Paige, Conversion Educator at LeadPages, discusses how LeadPages grew from 0 to 15,000 customers in 12 months. Some key tactics included creating many opt-in opportunities through webinars, free reports, and live demos. They found removing opt-in boxes from sidebars and replacing with "LeadBoxes" increased conversions by 32%. Creating a follow up email sequence after opt-ins where valuable content is delivered every 3 days is important for ongoing revenue. Webinars were also very effective at generating quality leads and high conversion rates.

1. Tim Paige, Conversion Educator at LeadPages.
How to go from 0 - 15,000
Customers in 12 Months

2. @timthepaige
Join the conversation on Twi er
#KISSwebinar

3. Tim Paige - LeadPages - @TimThePaige
!
Tim Paige is the Conversion Educator at LeadPages. An
experienced marketer in all forms of media, Tim spends his
days speaking to the most successful marketers across
multiple industries, along with business owners looking to
increase their marketing efforts like you. In his short time at
LeadPages, Tim has already helped grow their customer-base
to 16,000 and increase their list by another 10,000 leads.
Your presenter

4. About LeadPages
• Launched in January of 2013
• Since then have added over 16K customers
• Hit a $3.5 million run rate first nine months
a er launching, and are growing at about 20%
month over month (compound growth)
• About 50 people in size (and hiring at
LeadPagesJobs.com)
• Alexa ranks our site the 585th most popular
on the internet

5. About Our Dataset
• We process about 3 million opt-ins per month
• About 15 million page views per month In the
last 30 days about 30K pages were created on
our system
• We’re now storing billions of data points

6. How We Went From 0 to 15K
Paying Customers In About A
Year

7. WATCH WEBINAR RECORDING NOW

8. Step #1:
Create A *Lot* Of Opt-In Opportunities
(Webinars, Free Reports,
Live Demos, Etc.)

9. http://podcast.leadpages.net/

10. (Conversions Increased 32%)
Step 1.a: Remove The Opt-In Box From The Sidebar and Replace It
With A LeadBox

13. This Works Because It
Forces You To Make A
Decision

14. Another Example of This
Ian Brodie’s Home Page

15. Another Example of This
Ian Brodie’s Home Page

16. Another Example of This
Ian Brodie’s Home Page
Almost 2x be er

17. On A Blog:
Our Blog (Landing Page Vs. A “Click Up”)
h p://blog.leadpages.net/free-download-adwords-ppc-landing-page-template/
Step 1.b: Use the Right Kind of Opt-In for the Right Purpose

20. The LeadBox Did A Relative ~30% Be er
h p://blog.leadpages.net/webinar-registration-thank-you-page-for-webinar-marketing/

21. Rule of Thumb
If you need to send folks from page A (i.e. a blog
page) to landing page B to opt-in, you should
probably use a LeadBox/“Click-up” box (not going
to a second page = increased conversion rates)

22. 30%
(The Increase From One-Step To Two-Step)

23. The Easiest (And Our
Favorite) Type Of
Landing Page To Create

26. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever
Used
• It doesn’t require someone to process too much information (like a 3 minute
video or a page of copy) in order to make a decision
• Everyone wants to know the tools that you're using

31. Why This Is The Best-Performing Evergreen Landing Page We’ve Ever
Used
• It outperforms a free report because a lot of folks are experiencing information
overload and don’t want something else to read
• It outperforms video lead magnets because the perceived value of video lead
magnets has gone down a lot lately due to the proliferation of launches and
lack of time
• It outperforms opt-ins for free coaching sessions — greater value does not
necessarily equal higher conversion rate.
• The amount of time you spend creating your lead magnet does not equal your
conversion rate

32. You Can Create One Of These In Minutes
• If you’re a dentist: “Buyers Guide: The Top 5 Electric Toothbrushes Of This Year
(Including The One That I Use)”
• If you’re a life coach: “App Guide: The Top 4 iPhone Apps For Increasing Your
Productivity (Including The One That I Use Every Day)”
• Fitness experts: “The Only 3 Pieces Of Exercise Equipment You Need In Your
Home (Hint: They All Weigh Less Than 5 Pounds)”

33. Why You Should Create A “Resource Guide Squeeze Page”
• If you already have a squeeze page I guarantee this will outperform whatever
you’re doing right now
• You can set this up in minutes (it takes 30 minutes from start to finish)

34. Results
”Just want to share the results from our landing
page. Your so ware got us an 8x improvement
over the basic homepage and a 3x improvement
over the previous opt-in. P.S. I'm barely even using
all the features, no social proof, weak offer, etc.”
!
— Eric D

35. More Results
”I've been using this for a li le over a month now
and I noticed today that it is accounting for 71% of
my new list subscribers! Wow!”
!
— Teramis

36. Step #1.c:
Turn Every Blog Post Into An Opt-In Page

37. What You Can Give Away
• Checklists (PDF)
• PDF versions of your blog posts
• Worksheets
• Recipes
• Resources Guides
• Etc.

38. This Dude Is Killing It (Opt-ins In The 10% Range)
h p://blog.videofruit.com/

43. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

44. Step 2:
Create A Follow Up Sequence

47. How This Works . . .
• A er someone opts-in, they get one of these lessons every three days for 6
lessons
• This is where the money is made (the money is in the followup)
• This means you don't just make money when you launch, do a webinar, have a
special promotion, etc.
• This gets you paid each and every day

49. How To Set This Up
• Every three days, create a video blog post where you teach something that is
100% valuable on its own. (And then at the end point out something extra they
would get in your product).
• Initially, email your entire list about these blog posts.
• Then, add these posts to your video lesson sequence.
• Get about 6 lessons worth of emails together.

52. Step 3:
Do Webinars

55. Why Webinars?
• 9 of the top 12 highest converting pages on our website are webinar registration
pages
• Webinars are not dead
• They’ve made us more money than anything we’ve ever done (in terms of event
based marketing)
• The majority of Fortune 500 so ware companies, mediapreneurs, coaches, SaaS
companies, etc — are all doing webinars.

56. Why Webinars?
• Quality traffic
• High conversion
• Partnerships
• Quick product creation (both paid and free products)
They provide:

60. ”A few weeks ago I held a webinar and the
registration page (created with LeadPages.net)
converted at 72%. This was by far the HIGHEST
converting landing page I’ve ever tested.”
!
— Ryan Deiss

61. “By the way, when we switched from our old page
to this one, we doubled the conversion rate.”
!
— Samantha Hartley

62. The Process
• Do one webinar every two weeks
• Do them live, they’ll convert be er, and you can directly answer people’s
questions
• This is one of your few opportunities to talk directly with customers in a live
se ing

63. When To Ask Folks To Signup For Your Webinar
A er Your Third Email

64. You Have The Most Powerful
Marketing Tactics In The
World At Your Fingertips.
Don’t Waste Them.

65. Questions?
Tim Paige
Conversion Educator
LeadPages
@timthepaige
tim@ave81.com
Thue Madsen
Marketing Associate
KISSmetrics
@thuelmadsen
tmadsen@kissmetrics.com

66. THANK YOU
Tim Paige
@timthepaige