Tim Paige, Conversion Educator at LeadPages, discusses how LeadPages grew from 0 to 15,000 customers in 12 months. Some key tactics included creating many opt-in opportunities through webinars, free reports, and live demos. They found removing opt-in boxes from sidebars and replacing with "LeadBoxes" increased conversions by 32%. Creating a follow up email sequence after opt-ins where valuable content is delivered every 3 days is important for ongoing revenue. Webinars were also very effective at generating quality leads and high conversion rates.
3. Tim Paige - LeadPages - @TimThePaige
!
Tim Paige is the Conversion Educator at LeadPages. An
experienced marketer in all forms of media, Tim spends his
days speaking to the most successful marketers across
multiple industries, along with business owners looking to
increase their marketing eïŹorts like you. In his short time at
LeadPages, Tim has already helped grow their customer-base
to 16,000 and increase their list by another 10,000 leads.
Your presenter
4. About LeadPages
âą Launched in January of 2013
âą Since then have added over 16K customers
âą Hit a $3.5 million run rate ïŹrst nine months
a er launching, and are growing at about 20%
month over month (compound growth)
âą About 50 people in size (and hiring at
LeadPagesJobs.com)
âą Alexa ranks our site the 585th most popular
on the internet
5. About Our Dataset
âą We process about 3 million opt-ins per month
âą About 15 million page views per month In the
last 30 days about 30K pages were created on
our system
âą Weâre now storing billions of data points
6. How We Went From 0 to 15K
Paying Customers In About A
Year
17. On A Blog:
Our Blog (Landing Page Vs. A âClick Upâ)
h p://blog.leadpages.net/free-download-adwords-ppc-landing-page-template/
Step 1.b: Use the Right Kind of Opt-In for the Right Purpose
18.
19.
20. The LeadBox Did A Relative ~30% Be er
h p://blog.leadpages.net/webinar-registration-thank-you-page-for-webinar-marketing/
21. Rule of Thumb
If you need to send folks from page A (i.e. a blog
page) to landing page B to opt-in, you should
probably use a LeadBox/âClick-upâ box (not going
to a second page = increased conversion rates)
26. Why This Is The Best-Performing Evergreen Landing Page Weâve Ever
Used
âą It doesnât require someone to process too much information (like a 3 minute
video or a page of copy) in order to make a decision
âą Everyone wants to know the tools that you're using
27.
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31. Why This Is The Best-Performing Evergreen Landing Page Weâve Ever
Used
âą It outperforms a free report because a lot of folks are experiencing information
overload and donât want something else to read
âą It outperforms video lead magnets because the perceived value of video lead
magnets has gone down a lot lately due to the proliferation of launches and
lack of time
âą It outperforms opt-ins for free coaching sessions â greater value does not
necessarily equal higher conversion rate.
âą The amount of time you spend creating your lead magnet does not equal your
conversion rate
32. You Can Create One Of These In Minutes
âą If youâre a dentist: âBuyers Guide: The Top 5 Electric Toothbrushes Of This Year
(Including The One That I Use)â
âą If youâre a life coach: âApp Guide: The Top 4 iPhone Apps For Increasing Your
Productivity (Including The One That I Use Every Day)â
âą Fitness experts: âThe Only 3 Pieces Of Exercise Equipment You Need In Your
Home (Hint: They All Weigh Less Than 5 Pounds)â
33. Why You Should Create A âResource Guide Squeeze Pageâ
âą If you already have a squeeze page I guarantee this will outperform whatever
youâre doing right now
âą You can set this up in minutes (it takes 30 minutes from start to ïŹnish)
34. Results
âJust want to share the results from our landing
page. Your so ware got us an 8x improvement
over the basic homepage and a 3x improvement
over the previous opt-in. P.S. I'm barely even using
all the features, no social proof, weak oïŹer, etc.ââš
!
â Eric D
35. More Results
âI've been using this for a li le over a month now
and I noticed today that it is accounting for 71% of
my new list subscribers! Wow!ââš
!
â Teramis
47. How This Works . . .
âą A er someone opts-in, they get one of these lessons every three days for 6
lessons
âą This is where the money is made (the money is in the followup)
âą This means you don't just make money when you launch, do a webinar, have a
special promotion, etc.
âą This gets you paid each and every day
48.
49. How To Set This Up
âą Every three days, create a video blog post where you teach something that is
100% valuable on its own. (And then at the end point out something extra they
would get in your product).
âą Initially, email your entire list about these blog posts.
âą Then, add these posts to your video lesson sequence.
âą Get about 6 lessons worth of emails together.
55. Why Webinars?
âą 9 of the top 12 highest converting pages on our website are webinar registration
pages
âą Webinars are not dead
âą Theyâve made us more money than anything weâve ever done (in terms of event
based marketing)
âą The majority of Fortune 500 so ware companies, mediapreneurs, coaches, SaaS
companies, etc â are all doing webinars.
56. Why Webinars?
âą Quality traïŹc
âą High conversion
âą Partnerships
âą Quick product creation (both paid and free products)
They provide:
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60. âA few weeks ago I held a webinar and the
registration page (created with LeadPages.net)
converted at 72%. This was by far the HIGHEST
converting landing page Iâve ever tested.ââš
!
â Ryan Deiss
61. âBy the way, when we switched from our old page
to this one, we doubled the conversion rate.ââš
!
â Samantha Hartley
62. The Process
âą Do one webinar every two weeks
âą Do them live, theyâll convert be er, and you can directly answer peopleâs
questions
âą This is one of your few opportunities to talk directly with customers in a live
se ing
63. When To Ask Folks To Signup For Your Webinar
A er Your Third Email
64. You Have The Most Powerful
Marketing Tactics In The
World At Your Fingertips.
Donât Waste Them.