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How ClickMechanic Grew Conversions by 20% with Kissmetrics

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You own an online marketplace or eCommerce and you’re making money for your site. But do you know how to squeeze out more conversions without more budget? The team at ClickMechanic, an online marketplace for booking auto repairs, is a master in maximizing conversions with analytics.

Join Andrew Jervis, Co-Founder at ClickMechanic, and Keara Cho, Sr. Product Marketing Manager as they walk us through ClickMechanic’s analytics success in increasing their conversions 20% month over month. They’ll show you how to pull reports on:

Understanding customer behavior
Keeping acquisition costs low and margins high
Measuring the lifetime value of your users

Publicada em: Marketing
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How ClickMechanic Grew Conversions by 20% with Kissmetrics

  1. 1. Agenda • Who is Kissmetrics? • Challenges that ClickMechanic, a marketplace site, encountered • How analytics helped ClickMechanic: 1. understand customer behavior 2. keep acquisition costs low and margins high 3. measure the lifetime value of each user
  2. 2. WATCH WEBINAR RECORDING NOW
  3. 3. Table of contents
  4. 4. Kissmetrics: Analytics to optimize your marketing
  5. 5. 1 2 3 General Guidelines on How to Use Template Essentials Bullet Point Three Please do not use bullet points here. Just do subcopy, and you can break it up with paragraph breaks. Like this. It looks much better this way. If you want to make bullet points, please continue to use this font style at least.
  6. 6. ClickMechanic helps you find and book a mechanic online
  7. 7. Monitor your entire conversion funnel Online conversions In-person purchases
  8. 8. Fast, powerful and automated reporting ensures ClickMechanic stays healthy
  9. 9. Keep acquisition costs low and margins high
  10. 10. Measuring the lifetime value of customers with the right metrics Sample metrics that we look at: Revenue ● Placed booking ● Individual channel bookings ● Completed booking ● CVR ● Average order value ● Retention ● Lifetime Value Acquisition Cost ● Cost ● individual channel CPAs ● Blended CPA
  11. 11. Words of wisdom
  12. 12. LOG IN WITH GOOGLE Start Your Free Kissmetrics Trial

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