The document discusses social computing tools and concepts. It defines social computing as creating or recreating social conventions and context through software and technology. It also describes several types of social computing tools like blogs, wikis, social networks, RSS feeds, social bookmarking, and VOIP. Additionally, it discusses Forrester Research's social technographics ladder which classifies people based on how they use social technologies from creators to spectators to inactives.
10. Wiki
• Ongoing process of crea=on
and collabora=on
• Promotes meaningful topic
associa=ons between different pages
• Wiki Page
– A single page in a wiki website
• The Wiki
– En=re collec=on of pages
22. Social Technographics Ladder
CREATORS Stream Me!
CRITICS Story Teller
ISSUES:
Iden%ty
Reputa%on
COLLECTORS Real Name
Trust
Accountability
JOINERS Doe Presence
Social roles
SPECTATORS Peeping Ownership
INACTIVES
None
23. References:
• Wikipedia for some simple defini=ons
• Forrester Research
– h<p://www.marke=ngcharts.com/interac=ve/forrester‐social‐
technographics‐a‐prerequisite‐to‐social‐strategy‐283/
– h<p://www.slideshare.net/jbernoff/social‐technographics‐explained
• Ross Mayfield’s Weblog
– h<p://ross.typepad.com/blog/2007/04/social_technogr.html