1. BUSINESS LETTERS

2. SALES FLYERS – WHAT?

16. YOU ARE CORDIALLY INVITED….. Business invitation Letter 18.10.2005 INVITATION LETTERS FMS,DELH I

17. Invitation letter-What Invitation letter is a way of calling reader to be a part of the different activities planned by the sender showing different purposes or benefits to the reader. Business invitation Letter 18.10.2005 FMS, Delhi

22. LOOKING FORWARD TO YOUR PRESENCE… Business Invitation letters 18.10.2005 FMS,DELH I

28. COLLECTION LETTERS – SEQUENCE ENQUIRY APPEAL ULTIMATUM REMINDER Business Collection letters 18.10.2005 FMS,DELH I

34. ESSENTIALS OF A NEGATIVE MESAGE ACCEPTANCE PROTECTION MESSAGE CLARITY POSITIVE IMAGE Business Refusal letters 18.10.2005 FMS,DELH I

35. Approaches in Communicating Negative Messages Professor : "Now if you were to give someone an orange, how would you go about it?" Little Johnny: "Here's an orange." Professor : "No! No! Think like a lawyer!" Little Johnny: 'I hereby give and convey to you all and singular, my interests, rights, claim, title and advantages of and in, said orange, together with all its rind, juice, pulp, and seeds, and all rights and advantages with full power to bite, cut, freeze and otherwise eat, the same, or give the same away with and without the pulp, juice, rind and seeds, in any deed, or deeds, instruments of whatever nature or kind whatsoever to the contrary in anywise notwithstanding..." Direct Approach Indirect Approach Business Refusal letters 18.10.2005 FMS,DELH I

36. The Indirect Approach Business Refusal letters 18.10.2005 FMS,DELH I Closing Reasons Buffer Bad News

37. Good communication is just as stimulating as black coffee, and just as hard to sleep after. Business Refusal letters 18.10.2005 FMS,DELH I