The document discusses using cinematic language techniques to improve videos. It outlines that the discussion will focus on the importance of production value, the development of cinematic techniques from the 1920s to today, and how different techniques convey messages to viewers. Specific techniques will be discussed, as well as the differences between art focused on expression versus design focused on communication. Storytelling, authenticity, discipline, audience awareness, brand consistency, and understanding common techniques are also highlighted.

1. Improve your video using
cinematic language techniques
David Tamés
Kino-Eye.com
Podcamp Boston 3
July 19, 2008

2. Format
‣ Discussion, not lecture
‣ Where do you want to go today?
‣ Anyone in the room should feel free to join in, comment,
question, at any time

3. Discussion topics
‣ The importance of production value (or lack of) in video
‣ Cinematic techniques and their development from the
1920's to today
‣ How the techniques you use (whether you care about
production values or not) conveys a message
‣ Specific techniques and the potential messages to the
viewer
‣ Art (expression is primary) vs. Design (communication is
primary)