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Strategic plan
      A vision for the future




1896-1996 a vision towards 2046
Why do we need a plan?
 Protect our investment
 Give the board direction
   We need to plan over a longer time
    frame than typical board cycles
 Repair our aging infrastructure
 Leave the club better than we found it
   Ensure the legacy of the KYC




        1896-1996 a vision towards 2046
The Main Areas of Focus


         Membership
            Harbour
           Clubhouse
    Facilities and services
Action plan Where are we now?
   we need to know where we are in order to move forward

                 Brainstorming
              Facilities assessment
                   Inventory
               Membership survey
                      Goals
                Create scenarios
             Member presentations
               Town Hall meeting
            Develop recommendations


           1896-1996 a vision towards 2046
Membership
Goal: to increase and broaden the membership base.
                      Strategies:
   Increased and enhanced marketing/recruitment
    (community involvement, expanded advertising, day
    passes, engage parents of junior sailors)
   Increase our ‘friendliness’ to attract and retain new
    members;
   Structure membership categories to attract different user
    groups;
   Enhanced attractiveness of Adult Learn to Sail program and
    retention of graduates;
   Year round programs, services and activities tailored to
    specific user groups in order to maximize use of the club;
   Expand and upgrade food services and facilities;
   Other: new member nights, increased opportunities for
    guests and transient boaters;
   Renovate clubhouse and expand harbour.




         1896-1996 a vision towards 2046
Planning: Short Term (2011/12)

Open house and orientation nights to attract new
members and to provide them with an introduction to the
Club and its members;
Development of a ‘buddy’ system to match new members
with others who have similar interests;
Develop a new approach to the fee structure for ALTS;
Increased advertising;
Regular press releases regarding our events and the
performance of our members; community awareness
Increased focus on recruiting groups that will use the Club
for their activities on a regular basis with a view to
recruiting new members and expanding the membership
base.
Member retention systems and improved member
communication
Planning: Longer Term
        (2012 and beyond)
   Update and expand the harbour to attract new
    boating members;
   Renovate the club house to increase our
    attractiveness to boating and non-traditional
    members.
   Make KYC a destination “ cottage in the city”
   Create spaces for different age and usage
    demographics
   Enhanced member services and new user groups




           1896-1996 a vision towards 2046
Harbour

Address member needs with regard to infrastructure
    Finger docks, electricity, water, accessibility
Repair and maintain
    Moorings, docks, Jemmett’s Landing
Add required services
    Gas dock, mast crane
Explore the expansion of the Harbour
Harbour configuration
             29 slips in the inner harbour
49 slips on the centre dock and break wall moorings

                     of these :
       16 finger dock or along side moorings
               33 med style moorings




        1896-1996 a vision towards 2046
Strategic Plan Presentation AGM 2011
Proposed Harbour
         configuration
             29 slips in the inner harbour
69 slips on the centre dock and break wall moorings

                     of these :
         69 finger dock or along side slips




        1896-1996 a vision towards 2046
Strategic Plan Presentation AGM 2011
Clubhouse
 Understanding the actual physical condition of all
  our buildings and mechanical systems
    foundations , walls, roofs, windows and
      doors, HVAC, electrical, systems etc…etc




       1896-1996 a vision towards 2046
Understand what we need and want
       Maintain the “feel”
       Meeting spaces, private spaces, special group areas
       Maintain the three sided view
       More washroom facilities
       Elevator and accessibility
       Storage and ease of food and bar service
       Improved finishes and reduced maintenance
       Improved heating, Air conditioning, less expensive to run
       Enhanced entrance
       Transition from inside to outside
       Renovate, rebuild and restore




           1896-1996 a vision towards 2046
An intelligent phased approach


 1. ongoing membership growth and retention
 2. Gas dock and mast crane
 3. Jemmett’s Landing facilities
 4. Saint’s Rest, foundation repair and locker room
 5. Harbour including new water lot and docks
 6. Clubhouse
Understanding costs and timelines
 Enlisted Shoalts and Zaback Architect firm to:
    understand the scope
    develop cost analysis and evaluate the basic engineering
     issues
    provide conceptual drawings based on our
     requirements, input and direction.

 We will need to develop a plan to raise capital

 We would need to develop a plan for a downtime
  scenario during a construction process




            1896-1996 a vision towards 2046
Saint’s Rest renovation
Saint’s Rest
 Ground Floor Plan
               Locker           Service
               Room

                                               Women’s
   Locker                                      Washroom
   Room


                                                                       Men’s
               Class                                                   Washroom
               Room                            Showers

                        Class                            Showers
                        Room
Storage
                                Instructor’s
                                Room

                                                                                Existing
                                                                                Apartment
                                                Maintenance




 Kingston Yacht Club                                     Feasibility Study and Conceptual Design
 October 19, 2011                                                       Alterations & Renovations
                                                                                     18
Club House
Ground Floor Plan
                   Club house renovation

Proposed
Addition




                             Existing
                             Ground
                             Floor




Kingston Yacht Club                Feasibility Study and Conceptual Design
October 19, 2011                                  Alterations & Renovations
                                                                19
Club House                                       Service
Ground Floor Plan                                          Manager’s
                        Lobby                              Office
                                                                       Washrooms
                                                                                   Accessible
                                                                                   Washroom
             Elevator
                                            General
                                            Office



                                                                                              Storage
                                                    Coats                      Dumb
                        Lounge                                                 Waiter
                                       Display
                                                                   Bar




                                                              Lounge




                                Deck


Kingston Yacht Club                                         Feasibility Study and Conceptual Design
October 19, 2011                                                           Alterations & Renovations
                                                                                         20
Club House
Second Floor Plan



    Proposed
    Addition




                      Existing
                      Second
                      Floor




Kingston Yacht Club         Feasibility Study and Conceptual Design
October 19, 2011                           Alterations & Renovations
                                                         21
Club House
Second Floor Plan                                Washrooms
                               Lobby
                                                          Kitchen
                                                          Storage

                   Elevator


                                       Servers                  Kitchen
                               Bar

                   Meeting Room /
                   Private Dining                                          Dumb
                                            Dining                         Waiter
                                            Room




                              Deck




Kingston Yacht Club                                  Feasibility Study and Conceptual Design
October 19, 2011                                                    Alterations & Renovations
                                                                                    22
Club House
Interior Image




Kingston Yacht Club   Feasibility Study and Conceptual Design
October 19, 2011                     Alterations & Renovations
                                                  23
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Club House
Proposed Exterior Image




Kingston Yacht Club       Feasibility Study and Conceptual Design
October 19, 2011                         Alterations & Renovations
                                                      29
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Strategic Plan Presentation AGM 2011
Where do we go from here


Finalize the collection of data
Understand the membership needs and wishes and
get feedback
Make a comprehensive plan and present to the
Membership for approval
Initiate and get things done
Strategic Plan Presentation AGM 2011

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Strategic Plan Presentation AGM 2011

  • 1. Strategic plan A vision for the future 1896-1996 a vision towards 2046
  • 2. Why do we need a plan?  Protect our investment  Give the board direction  We need to plan over a longer time frame than typical board cycles  Repair our aging infrastructure  Leave the club better than we found it  Ensure the legacy of the KYC 1896-1996 a vision towards 2046
  • 3. The Main Areas of Focus Membership Harbour Clubhouse Facilities and services
  • 4. Action plan Where are we now? we need to know where we are in order to move forward  Brainstorming  Facilities assessment  Inventory  Membership survey  Goals  Create scenarios  Member presentations  Town Hall meeting  Develop recommendations 1896-1996 a vision towards 2046
  • 5. Membership Goal: to increase and broaden the membership base.  Strategies:  Increased and enhanced marketing/recruitment (community involvement, expanded advertising, day passes, engage parents of junior sailors)  Increase our ‘friendliness’ to attract and retain new members;  Structure membership categories to attract different user groups;  Enhanced attractiveness of Adult Learn to Sail program and retention of graduates;  Year round programs, services and activities tailored to specific user groups in order to maximize use of the club;  Expand and upgrade food services and facilities;  Other: new member nights, increased opportunities for guests and transient boaters;  Renovate clubhouse and expand harbour. 1896-1996 a vision towards 2046
  • 6. Planning: Short Term (2011/12) Open house and orientation nights to attract new members and to provide them with an introduction to the Club and its members; Development of a ‘buddy’ system to match new members with others who have similar interests; Develop a new approach to the fee structure for ALTS; Increased advertising; Regular press releases regarding our events and the performance of our members; community awareness Increased focus on recruiting groups that will use the Club for their activities on a regular basis with a view to recruiting new members and expanding the membership base. Member retention systems and improved member communication
  • 7. Planning: Longer Term (2012 and beyond)  Update and expand the harbour to attract new boating members;  Renovate the club house to increase our attractiveness to boating and non-traditional members.  Make KYC a destination “ cottage in the city”  Create spaces for different age and usage demographics  Enhanced member services and new user groups 1896-1996 a vision towards 2046
  • 8. Harbour Address member needs with regard to infrastructure Finger docks, electricity, water, accessibility Repair and maintain Moorings, docks, Jemmett’s Landing Add required services Gas dock, mast crane Explore the expansion of the Harbour
  • 9. Harbour configuration 29 slips in the inner harbour 49 slips on the centre dock and break wall moorings of these : 16 finger dock or along side moorings 33 med style moorings 1896-1996 a vision towards 2046
  • 11. Proposed Harbour configuration 29 slips in the inner harbour 69 slips on the centre dock and break wall moorings of these : 69 finger dock or along side slips 1896-1996 a vision towards 2046
  • 13. Clubhouse  Understanding the actual physical condition of all our buildings and mechanical systems  foundations , walls, roofs, windows and doors, HVAC, electrical, systems etc…etc 1896-1996 a vision towards 2046
  • 14. Understand what we need and want  Maintain the “feel”  Meeting spaces, private spaces, special group areas  Maintain the three sided view  More washroom facilities  Elevator and accessibility  Storage and ease of food and bar service  Improved finishes and reduced maintenance  Improved heating, Air conditioning, less expensive to run  Enhanced entrance  Transition from inside to outside  Renovate, rebuild and restore 1896-1996 a vision towards 2046
  • 15. An intelligent phased approach 1. ongoing membership growth and retention 2. Gas dock and mast crane 3. Jemmett’s Landing facilities 4. Saint’s Rest, foundation repair and locker room 5. Harbour including new water lot and docks 6. Clubhouse
  • 16. Understanding costs and timelines  Enlisted Shoalts and Zaback Architect firm to:  understand the scope  develop cost analysis and evaluate the basic engineering issues  provide conceptual drawings based on our requirements, input and direction.  We will need to develop a plan to raise capital  We would need to develop a plan for a downtime scenario during a construction process 1896-1996 a vision towards 2046
  • 18. Saint’s Rest Ground Floor Plan Locker Service Room Women’s Locker Washroom Room Men’s Class Washroom Room Showers Class Showers Room Storage Instructor’s Room Existing Apartment Maintenance Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 18
  • 19. Club House Ground Floor Plan Club house renovation Proposed Addition Existing Ground Floor Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 19
  • 20. Club House Service Ground Floor Plan Manager’s Lobby Office Washrooms Accessible Washroom Elevator General Office Storage Coats Dumb Lounge Waiter Display Bar Lounge Deck Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 20
  • 21. Club House Second Floor Plan Proposed Addition Existing Second Floor Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 21
  • 22. Club House Second Floor Plan Washrooms Lobby Kitchen Storage Elevator Servers Kitchen Bar Meeting Room / Private Dining Dumb Dining Waiter Room Deck Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 22
  • 23. Club House Interior Image Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 23
  • 29. Club House Proposed Exterior Image Kingston Yacht Club Feasibility Study and Conceptual Design October 19, 2011 Alterations & Renovations 29
  • 33. Where do we go from here Finalize the collection of data Understand the membership needs and wishes and get feedback Make a comprehensive plan and present to the Membership for approval Initiate and get things done