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  1. 2. . Some of the example of world renowned Brands .
  2. 3. <ul><li>According to The American Marketing Association (AMA) , “a brand as a &quot;name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”. </li></ul><ul><li>“ A Product is something that is made in factory, and Brand is something is that is in Consumer’s Mind”. </li></ul><ul><li>“ A Product can be copied but a Brand can not be”. </li></ul>BRANDING <ul><li>Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem . </li></ul>What is Branding
  3. 4. UNDERSTAND THE DIFFERENCE BETWEEN A PRODUCT AND A BRAND <ul><li>Product </li></ul><ul><li>Physical property of good </li></ul><ul><li>Generic </li></ul><ul><li>Can be copied </li></ul><ul><li>Quickly outdated </li></ul><ul><li>Does not have any equity in consumer’s mind </li></ul><ul><li>Does not heritage or goodwill </li></ul><ul><li>Brand </li></ul><ul><li>Image of a product in Consumer’s mind </li></ul><ul><li>Unique </li></ul><ul><li>Impossible to copy </li></ul><ul><li>Timeless </li></ul><ul><li>Has certainly Equity </li></ul><ul><li>Certainly has Goodwill or Heritage </li></ul>
  4. 5. IMPORTANCE OF BRANDING <ul><li>Branding is an integral part of business building process. Large corporations spends hundreds of millions of dollars building their brands, and there’s the reason. </li></ul><ul><li>Brands enable customers to remember your product-service. </li></ul><ul><li>Brands build customer loyalty and lead to repeat purchases. </li></ul><ul><li>Brands make it easier for current clients or customers to refer you to others. </li></ul><ul><li>Brands send a message as to what your customers can expect. </li></ul><ul><li>Brands convey an emotion. </li></ul><ul><li>Brands add value . </li></ul><ul><li>Remember: A brand is a promise. With the brand you set customer expectations. When someone buys your product or service, they count on those expectations to be fulfilled . </li></ul>
  5. 6. ADVANTAGE OF BRANDING <ul><li>To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. </li></ul><ul><li>Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. </li></ul><ul><li>A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. </li></ul><ul><li>Delivers the message clearly </li></ul><ul><li>Confirms the credibility </li></ul><ul><li>Connects your target prospects emotionally </li></ul><ul><li>Motivates the buyer </li></ul><ul><li>Concretes user Loyality </li></ul>
  6. 7. IDENTITY OF A BRAND For eg: Pepsi <ul><li>Name </li></ul><ul><li>Logo </li></ul><ul><li>Colors </li></ul><ul><li>Tagline </li></ul><ul><li>Symbol </li></ul><ul><li>Design </li></ul><ul><li>Any other association </li></ul>
  7. 8. FACTORS AFFECTING BRAND <ul><li>Price : Price is the most affecting factors which change consumer to go for another brand/product. </li></ul><ul><li>Satisfaction level : If consumer is not fully satisfied, he may likely to change the brand. </li></ul><ul><li>Distribution channel : Easy availability helps in being loyal to the brand. </li></ul><ul><li>Marketing factors : Various marketing technique affects the brand value to the consumer. </li></ul><ul><li>Other factors : Duplicity, etc. affects the brand name. </li></ul>
  8. 9. HOW TO CREATE BRANDING? This chart is valuable in order to understand creating Branding
  9. 10. THANK YOU <ul><li>By: SALMAN AHMED </li></ul>