1.
Real Estate Science
Bounce Rate Counters - Site Audit by Hash Dash Digital

2.
Real Estate Science
Challenges & Promotion Roadmap Ingredients
Reduce
BOUNCE
Rate
AUTHENTIC
Link
Building
LEAD
Generation
NATIVE
Branding
EMPOWER
Tools &
Dashboards
LEAD
Source
Tracking

3.
“
Build clear navigational menu (breadcrumbs style), Speed up
Page Load using Google Page Speed Plug-in, Reduce external
links by opening them in a new window
“
HOW TO REDUCE BOUNCE
RATESite Audit Report by Hash Dash Digital
Identify pages that offers
SERP on irrelevant
keywords with higher
bounce rate –
Extract these high bounce
rate pages, identify which
irrelevant topic or keyword
was cached and
Provide relevant content
around these topics to
make it contextual.

4.
Authentic Link Building
Semantic Approach to Link Building – Holistic SEO – Applies with Content Marketing
Deploy Property Listing Network via
Brokers from NCR with objective is to
consolidate client domain
Born
Week
1
Target X new listings under client domain
// Requires mandatory follow up steps to
boost traffic & reduce bounce
Growth
Week
2
Officially announce launch of Client Tools
& Dashboards for Real Estate Brokers
mobile ready on cloud
Think Different
Week 3

5.
Trend social media with conversational
easy commenting to exercise referential
sources of WWW friendly mobile nodes
Trend Hash Tag
Target
Invest in story making events of business
locations to map interested list of
enthusiasts’ & advocates
Story Making
Month 3
Google My Business for each property
registration – boost page relevance reach
with Adwords Search & Display
Listing Verification
Month 2
Create event specific route map of users
who clicks to start paid “ad campaign hit”
for person xyz123
Visitor Tracking
Month 1

6.
1st Week
COST
Each listing will cost
Client based on exercise
to complete verification of
property addresses from
NCR.
Results of Link Building
Timeline of stages planned for authentic link building to create repeat visitors & counter bounce!
COST FACTORS
2nd Week
Hash Dash Digital will
deploy strategic partners
instrumental in capture
cycle of each verified
location.
AUTHENTIC
1st Month
Our strategy to verify
property locations
ensures measures to
cache top SERP are
legitimately indexed
STORY MAKING
2nd Month
With more than 100
verified Google My
Business properties,
stage is ideal & set for
story making
@hashdashdigita
l
3rd Month
Hash tag URL grouping of
property listings –
www.hshdsh.com/realestate/
create pool of everyday repeat
visitors

7.
Native Branding Road Map 0109
Apt Surveying & Digital Ethnography Study for Real Estate Clients
Surveying
Brand to individual centric
module that is channelized
by social commenting to
establish propagandas of
extensive reach &
relevance
Marketing
We create effective
marketing strategies that
ensures empowerment
enabled channels are
opened for continuous
motion of profits.
Promotion
Promotion style is elevated
to accommodate daunting
challenges of native
advertising demand and
accustom affinity
deliverables.

8.
01What We Will Cover For You
Hash Dash Digital – We do all things digital & social!
Native
Advertising
Inbound
Marketing
Story Making
& Events
Strategy &
Promotions
Digital & Social
MarketingNative
Advertising
Inbound
Marketing
Story making &
Events
Strategy &
Promotions
Digital & Social
Marketing
50%
90%
80%
95% 99%
Retouching

9.
01What More Can We Do
All services here included in Financials for Scope of Work by Hash Dash Digital
Copywriting SEO AnalyticsPPC UI/UX Design
75%
Create multiple landing pages
with unique content & keywords
for different visitors
60%
Maintain top rankings for
branded terms & Write schema
rich mapped pages
80%
Focus on boosting multiple
landing pages boosted with
location specifics via PPC Ads
50%
Conversion Optimizer for
Inbound Traffic Flow based on
existing content base
90%
One Word One Page – Create
conversational phrases based
around core keyword

10.
Timeline via #hshdsh – Real Estate 0118
Surveying, Preparing, Designing & Finishing end to end digital marketing.
Survey
Preparation
Designing
Finishing
Week 03 04 05 0601 02
Survey : we start with a survey to understand about your brand from your internal & external networks.
Preparation : Identify pages under client domain for SERP on irrelevant keywords with higher bounce rate – Extract these high bounce rate pages,
identify which irrelevant topic or keyword was cached and Provide relevant content around these topics to make it contextual.
Designing : Build a clear navigational menu (breadcrumbs style), Speed up Page Load using Google Page Speed Plug-in, Reduce external links
Finishing : Trend social media events rich with conversation oriented easy commenting mechanism to exercise rich referential sources of World Wide
Web friendly mobile ready web pages

11.
Our Workflow Real Estate Clients 01
Understand Existing Structure of Content Pages to Evaluate Marketing Roadmap
Design
Recreate UX via A/B
Testing & Redesigning UI
/ UX for end users across
web & mobile
Schema
Rich Schema tagging to
build authenticity of
property relevance
Review
Devise social sharing
widget experiences using
Client content on real
estate domain
Fashion
Deploy content
aggregators, exchange &
distribution network
Branding
Ensuring all digital
collaterals for client create
brand recall value
experience
Rinse
Review all steps
completed to effectively
create road map for
visitors
Marketing

12.
Visitor Experience Mapping
How we plan to ensure repeat visitors for all visitors ahead?
Programming
Testing
EmpowermentSubscription
Cloud
Code API aggregators to track,
collate, navigate & report all
visitors to client domain via visitor
tracking analytics
Recreating end user max time
session on client dashboard to
create new UI design experience
for higher per visitor session
Smart Real Estate Tools for
Brokers & Professionals that aims
to empower self employment
avenues.
Establish branding as leading
content providers for real estate
with an engaging audience pool
Achieve maximum reach when it
comes to cloud technology
usability & development for real
estate professionals

13.
Steps Up to Success
Timeline of development phases for Real Estate Clients by Hash Dash Digital
Start by signing up for Hash
Dash Digital Monthly agency
retainer cost of INR 100,000
only
Agree to invest INR 600,000
every month for next 2 quarter
additionally
We design marketing roadmap
for Clients objectives
Reintroduce client branding
with brand new strategy
approach based around
current selling high points
By end of 2nd quarter we are
confident of reaching
objectives to motivate you
continuing on your profile
journey
Start DesignInvest Promote Success

14.
01Defining Success
What are various achievable we delivery wit proposed marketing roadmap for Real Estate Clients?
1st Month
Reduce bounce rate by
20%
2nd Month
Increase verified
property listings by
35%
3rd Month
Improvise authentic link
building by
50%
Quarter 1
Increase new visitor
acquisition by
90%
With an investment of up to 600,000
per month, Hash Dash Digital will
ensure required objectives of Real
Estate clients including bounce rate
reduction, authentic link building &
lead generation are delivered. In
addition, we will also attract
following attributes:
1. Visitor Tracking
2. Tools & Dashboards for
Brokers
1. Buzz Marketing
2. Collaborate Content
Conclusion

15.
Public Events this Year 0
Timeline of Milestones Ahead for Real Estate Clients via Hash Dash Digital
1st Month,
2015
2nd Month,
2015
3rd Month,
2015
Launch Multiple
Landing Pages
Mailer Campaign
#MRE
Complete
Verified Property
Experience
First Week,
2015
2nd Week,
2015
3rd Week,
2015
Kick Start –
Client Hash tag
Introduce Broker
Tools &
Dashboards
Begin Google
My Business
Pre Event Buzz,
2015
Main Event,
2015
Month to Renew
Retainer Plan
Story Making
Verified Property
Client Milestone
Event
Re-think.

16.
Hash Tag #hshdsh for more!
We are responsive. We are parallax. We are hash dash.
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17.
#hshdshFollow @hashdashdigital or hash tag #hshdsh