Native ads commit action in form of click-through where user’s intent is incited by editorial content feed that matches user interface aesthetics. #Pallab on #Go_Native What’s with native ads & how to interpret it’s usage that also parlay conceivable notions to mislead web users into committing an action in the form of a click where the user intended the click through intent incited by editorial content feed.

1. TODAY’S FASHION TOMORROW’S TREND
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

2. E X A M P L E S O F N AT I V E A D S :
Native ads commits an action in form of a click
where user’s intended click through intent
incited by editorial content feed that matches
homepage or website UI & UX aesthetics.
Native advertisement formats across some UI designs:-
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

3. Plant Native Seed Influence
on your Content Strategy and
boost targeted engagement
as it starts to grow!
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

4. Social engagement
empowers native content
strategy to bear fruit with
brand lift & purchase intent.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

5. I
N
S
P
I
R
E
I
D
E
A
T
E
Native content feed is inspired by constant ideation to excel targeted engagement.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

6. C
O
N
T
E
N
T
D
E
S
I
G
N
Native Content Feed analyze user activity to deliver matching contextual advertisements.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

7. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
Be Seen,
Be Shared &
Be Driven
in the ambit of
native content
storytelling.

8. MORE views ,
MORE relevancy
& MORE branding
lift intensifies native ads
compared to traditional
banner ads.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

9. Native State of Affairs
2014 harnesses widespread adoption for brands & publishers across web.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

10. Content Collaboration Made Easy
Native advertising makes content collaboration easy, efficient & effectual.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

11. Native Advertisers In Play!
Power rich content feed across multiple devices for better engagement
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

12. NATIVE ADVERTISING
2 0 1 4 V S 2 0 2 5
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

13. STATE OF NATIVE ADVERTISING 2014
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

14. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
Native Ad Landscape include many sponsored
collaterals like images, posts, videos, listings,
playlist, In-App & In-Game.

15. Native ads have been
successful for both
brands & consumers…..
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
…. driving factor that
has boosted its
adoption.

16. Native Advertising Strategies incorporate…..
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

17. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native

18. ARE YOU GOING NATIVE?
#GO_NATIVE
Stats confirm native ads
improve purchase intent,
build brand loyalty and
generate better click-through
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
at a much lower cost
compared to traditional
banner advertisements.

19. Hash Dash AGNC offers digital marketing
services for brands, start-ups & companies including
UI/UX designs for websites, emails & social campaigns. “
“
Background Image Credits: Sharethrough, Hexagram, Altimeter, Dedicated Media,
Huffington Post, Copyblogger & IPG Media Lab
Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
Stats & Infographics: Flickr.com and the rightful image owners.

20. Pallab Kakoti // #Pallab
Hashtag #Pallab on FB, TW, G+ for more.
You can also visit:
www.hshdsh.com // www.pallab.co.nr
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