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India Internet Users - Urban India vs. Rural India

A report on India’s Internet user demographics from both urban & rural India and includes key data like internet penetration as well as purpose of Internet usage. The data source for the report is extracted mainly from IAMAI.In & IMRBINT.com research papers.

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India Internet Users - Urban India vs. Rural India

  1. 1. India Internet Users – Urban vs. Rural Report on Internet user demographics from urban & rural India including Internet penetration & purpose of usage. #HSHDSH
  2. 2. Total Internet Users India vs. Global
  3. 3. India Internet Users Cities by Strata
  4. 4. India Internet Users Metros vs. Rest of India Active User: An individual who has used the Internet at least once in the last 1 month. Claimed Internet User: An individual who has used the Internet at any point in time in the past.
  5. 5. India Internet Users Urban India
  6. 6. India Internet Users Rural India
  7. 7. India Internet Users Urban Active Internet Users
  8. 8. India Internet Users Increasing User Penetration
  9. 9. India Internet Users Active Users Urban vs. Rural (2012)
  10. 10. India Internet Users Frequency of Usage
  11. 11. India Internet Users Usage Purpose Urban vs. Rural
  12. 12. India Internet Users Social Media Usage (June 2012)
  13. 13. India Internet Users Desktop vs. Mobile (2008 - 12)
  14. 14. India Internet Users Mobile Users (2009 - 15)
  15. 15. India Internet Users Mobile Usage of Online Services
  16. 16. India Internet Usage e-Commerce Industry
  17. 17. India Internet Users e-Commerce Websites
  18. 18. India Internet Users Total Users vs. Mobile Users vs. e-Commerce vs. Ads Total Internet population to touch 180mm 30 million new Internet users in 2013 20% growth in the Internet population. 38% are from Top 8 Metro*, 12% from 5-10 Small Metro*, and 29% from 2-5 Non-Metro* An Internet user in India on average is spending 13 hour per week this number will likely reach 16 hours per week in 2013 50 million or under 6% mobile users access Internet via mobile handsets In 2013 mobile Internet penetration will go up from 6% to 10% 2012 India E-Commerce reached $550 million in gross revenue E-Commerce to touch $900 million in gross revenue by end of 2013 India Internet advertising generated $300 million in revenue in 2012 and India Internet advertising can double in 2013 to reach $600 million *For Metro, Small Metro & Non-Metro, refer to Cities by Strata on Slide No. 3 Source: http://techcircle.vccircle.com/2013/02/01/2013-india-internet-outlook/ http://swaroopch.com/2008/11/03/internet-usage-in-india/
  19. 19. India Internet Users Rural Internet Users Rural India has 31 million Internet users & accessed at least once in the past month 38 million Internet users who have accessed Internet at least once in their lifetime 3.6 million Mobile Internet users, up by 7.2 times from 0.5 million users in 2010 75% of the rural Internet users access the Internet for Entertainment purposes 56% of the users make use of the Internet for communication purposes 50% of the users access educational services and online job sites 39% of the rural Internet users make use of social networking services 34% of the rural Internet users make use of e-commerce portals Penetration of claimed internet users* in rural India grown from 2.6% in 2010 to 4.6% in 2012 *Claimed Internet User: An individual who has used the Internet at any point in time in the past. Source: http://www.mxmindia.com/2012/08/i-cube-report-mobile-crucial-for-rural-india-to-access-net/ http://www.medianama.com/2012/09/223-i-cube-report-31-mn-rural-monthly-internet-users-3-6-mn-mobile-access-points/
  20. 20. Thank You Connect: http://www.hshdsh.com http://pallab-kakoti.blogspot.com http://blogs4bytes.wordpress.com http://hashtag-marketing.tumblr.com http://pinterest.com/pallabkakoti/ https://www.facebook.com/blogs4bytes https://twitter.com/blogs4bytes http://www.scoop.it/u/pallab-kakoti #hshdsh for more!