Here's a talk I gave at WIAD Ann Arbor 2014. I was wondering how information architects might get involved with addressing the wicked problems of our shared global society.
Video of the talk is here: http://www.youtube.com/watch?v=8qTdvqFuj7s
2. PEOPLE EMPOWER PEOPLE
The Understanding Group
uses information architecture
to plan digital places that are:
• useful,
• scalable,
• and delightful.
We have the most experienced
team of information architects
in the world.
3. WORLD IA DAY – 2014 THEME
“How we can use IA thinking to make the world a better place”
4. IA DOES MAKE THE WORLD A BETTER PLACE
We make frameworks for understanding, collaborating, and decision
making
We make places and experiences that make peoples live better.
Not frustrated = happier people
Resetting the norm to good
5. HOW CAN IA HELP ADDRESS THE PROBLEMS
FACING THE WORLD TODAY?
Information architecture thinking can help us re-architect society by
•
•
•
focusing attention on identifying the needs and goals of the people of
society
working collaboratively to express those needs and goals in an
understandable framework
eventually enabling people to imagine a future society that they can get
invested in; something new to strive for that is so attractive that they are
willing to give up their old society for the new
6. PROBLEMS FACING THE WORLD TODAY
Tensions in our natural systems
•
climate disruption, temperatures increasing & sea-levels rising
•
ever-increasing population, yet limited physical resources
•
water, air & soil pollution
•
mass species extinction
•
over fishing & other food system
•
diseases, wars
•
income inequality & poverty
•
culture of aggressive-consumption and largely detached from the damage we are doing to our planetary
and cultural systems
Society
7. WHAT DO WE DO ABOUT A FAILED SOCIETY?
•
Get our national leaders to address this!
•
We can change our behavior as individuals!
Our frameworks for dealing with this leave us feeling powerless
http://s289.photobucket.com/user/cajun154/media/crying/Sadface.png.html
8. IA TO THE RESCUE!
Can we directly apply IA thinking to the challenge of architecting a society
that works for us humans?
We help organizations with projects
Can we help with society?
9. IA PROJECT PROCESS
WHY
WHAT
HOW
Organizational
stakeholders
Elicit goals
Find
overlaps, uncover
tensions &
misalignments, then
adjust goals
Constraints
Investigate
dynamics & existing
landscape
Facilitate an
understanding of
WHAT the outcome
should be and achieve
Design
structures, pl
aces, experie
nces
Needs/Activities
Users
Project Discovery
User Research
Analyze
Synthesize & Facilitate
Understanding
Design
10. LEVELS OF SCALE
The World, or society-level
Ecosystem
System
Structure
Journey
Location
Context
User
Interface
Interaction
Object
Regular project-scale is around here
Nested, interconnected levels of focus from Abby Covert's keynote at Midwest UX 2013, “Making Sense of Place”
http://lanyrd.com/2013/midwest-ux/scmrqr/
12. IA PROJECT PROCESS - APPLIED TO THE SOCIETY LEVEL
WHY
WHAT
HOW
Organizational
stakeholders
Elicit goals
Find overlaps,
uncover tensions &
misalignments, then
adjust goals
Constraints
Facilitate an
understanding of
WHAT the outcome
should be and achieve
Design
structures, pl
aces, experie
nces
Investigate
dynamics & existing
landscape
Needs/Activities
Users
Project Discovery
User Research
Analyze
Synthesize & Facilitate
Understanding
Design
13. LEVELS OF SCALE
The World, or society-level
Ecosystem
System
Structure
Journey
Location
Context
User
Interface
Interaction
Object
Regular project-scale is around here
Nested, interconnected levels of focus from Abby Covert's keynote at Midwest UX 2013, “Making Sense of Place”
http://lanyrd.com/2013/midwest-ux/scmrqr/
14. IA PROJECT PROCESS - APPLIED TO THE SOCIETY LEVEL
WHY
WHAT
HOW
Organizational
stakeholders
Elicit goals
Find overlaps,
uncover tensions &
misalignments, then
adjust goals
Constraints
Facilitate an
understanding of
WHAT the outcome
should be and achieve
Design
structures, pl
aces, experie
nces
Investigate
dynamics & existing
landscape
Needs/Activities
Users
= all people on the planet
Project Discovery?
User Research?
Analyze
Synthesize & Facilitate
Understanding
Design
16. WICKED PROBLEMS
“Rittel and Webber coined the term in the context of problems of social policy, an arena in which a purely scientific-rational
approach cannot be applied because of the lack of a clear problem definition and differing perspectives of
stakeholders.”
Rittel, Horst W. J.; Melvin M. Webber (1973). "Dilemmas in a General Theory of Planning". Policy Sciences 4: 155–169
Wicked problems are also characterized by the following:
•
The solution depends on how the problem is framed and vice-versa (i.e., the problem definition depends on the solution)
•
Stakeholders have radically different world views and different frames for understanding the problem.
•
The constraints that the problem is subject to and the resources needed to solve it change over time.
•
The problem is never solved definitively.
17. TACKLING WICKED PROBLEMS
There are approaches to addressing wicked problems!
Roberts, Nancy. "Wicked Problems and Network Approaches to Resolution." International Public Management Review, 1, 1 (2000): 1-32
Authoritative
Where a few people vested with power simply make decisions, based on their best judgment. Of course they cannot consider all
perspectives, so are likely to locally optimize.
Competitive
Solve wicked problems by having competing points of view come up with different solutions, and then those are evaluated for
which works best. So more solutions, but it embeds the conflict and reduces knowledge sharing..
Collaborative
These strategies aim to engage all stakeholders in order to find the best possible solution for all stakeholders. Typically these
approaches involve meetings in which issues and ideas are discussed and a common, agreed approach is formulated.
20. IA PRINCIPLES TO EMPLOY IN WICKED PROBLEMS
1.
2.
3.
4.
Let us focus on WHAT is needed and desired from the people of society & WHY, before addressing
HOW to make society better.
Let’s make a clear expression of the WHATs and WHYs so we can discuss, collaborate, and revise
the expressions of what people want from society.
Let’s see if we can use these expressions of our collective goals and needs to help the people of the
world recognize a future they would desire living in - one they can feel emotionally good about; a
future society that they think makes sense, and which they want to invest their efforts in realizing.
Only after we have that, let us then find ways to explore what structures, places and experiences we
will need to support the realization of these goals.
21. 1
FOCUS ON WHAT IS NEEDED AND DESIRED
FROM THE PEOPLE OF SOCIETY & WHY,
BEFORE ADDRESSING HOW TO MAKE
SOCIETY BETTER.
22. 2
MAKE A CLEAR EXPRESSION OF THE WHATS
AND WHYS SO WE CAN DISCUSS,
COLLABORATE, AND REVISE THE
EXPRESSIONS OF WHAT PEOPLE WANT
FROM SOCIETY.
30. 3
USE THESE EXPRESSIONS OF GOALS AND
NEEDS TO HELP THE PEOPLE OF THE WORLD
IMAGINE THEMSELVES IN A FUTURE THEY
WOULD DESIRE LIVING IN; ONE THEY CAN
EMOTIONALLY INVEST IN; A FUTURE SOCIETY
THAT THEY THINK MAKES SENSE AND WHICH
THEY WANT TO INVEST THEIR EFFORTS IN
REALIZING.
31. 4
THEN FIND WAYS TO EXPLORE WHAT
STRUCTURES, PLACES AND EXPERIENCES
WE WILL NEED TO SUPPORT THE
REALIZATION OF THESE GOALS.
32. HOW DO WE START DOING THIS?
• Give
yourself permission to start working on this!
• Jump in as if we were asked
• Instigate a cultural trend
• Start framing goals & needs and sharing results
• What would heuristic & competitive analysis mean?
• Incentivizing long-term pursuits
• Working with others
34. “THE KEY TO THE FUTURE OF THE WORLD IS FINDING THE
OPTIMISTIC STORIES AND LETTING THEM BE KNOWN.”
PETE SEEGER, 1919 - 2014
http://www.trbimg.com/img-52e81c89/turbine/la-et-mn-pete-seeger-dies-movies-songs-2014012
Notas do Editor
TUG is a multi-disciplinary team with a passionate belief in the power of information architecture as a lens for problem solving.